Getting Started in Business Part 2 with Lashai Ben Salmi

In the first of this three-part series, Getting Started in Business Part 1 with Lashai Ben Salmi, this brilliant young entrepreneur spoke to us about how she balanced school with work, friends with her uncommon aspirations, divergent interests…all by defining her Why and staying true to her passions.

One of the springboards for Lashai’s success has been YouTube. She has learnt draw income directly from the platform, in addition to using it to promote her other streams of income.

She is sharing some of her tips for getting started on YouTube (and in business) in this instalment, taken directly from the content in the Brand Builders TV episode Getting Started in Business with Lashai Ben Salmi.

Watch the entire episode here, or scroll down a bit farther to continue reading Lashai’s own words.

Get to Know Lashai Ben Salmi

UK public speaker, entrepreneur, author, online content creator and publisher Lashai Ben Salmi got her start in business at the young age of 9. She is the originator of THE K-WAY, where she shares her passion for Korean language, music and culture to entertain, inform and build community.

YouTube has been an integral part of Lashai’s success. Let’s learn about how she leveraged the power of this massive social media network to build her online presence and her business, in her own words.

Getting Started in Business, with the Help of YouTube

It can be easy to underestimate the power of social media, especially for young people. But for income generation, as part of an online presence, there’s nothing like it.

There are platforms for young people, like YouTube, where you can earn money if you have more than a thousand subscribers and a certain number of viewing hours…which is really simple to do if you put your mind to it and you’re passionate about the content you’re creating. Also, on TikTok, there’s something called the TikTok Creator Fund. If you reach a particular number of followers and engagement, you can be paid for your videos.

Those are some easy starting points I like to share with young people, especially, because they might not know how to monetize the content they’re creating. I delve into this a lot more in a training I do called YouSmart. Social media can be a big part of generating income, even before generating leads and getting clients.

What triggered me to get started on YouTube was another occurrence in life where I decided to be fearless and put myself out there. I have a super-supportive family. My mum’s always been there for me, ready to support me on my journey. She has been by my side in everything I’ve done up until now and still is. I used to do everything with her. But I wanted to try something new and see if I could do it myself. So I ordered a camera and some lights and decided to get started.

​                                                                         My Mum, Sabrina

I watched a tonne of YouTube videos and settled on what sort of videos I wanted to create. My friends were getting into Korean pop music at the time and I thought that would be an interesting concept to work with. I was passionate about media, but my courses in school weren’t delving into all its different areas. So I thought, I’m going to take things into my own hands and I’m going to start my own YouTube channel.

I was a bit scared about how it would go, but I started creating content, just for my friends initially. I made videos to improve my skills and share with them.

I realised there were billions of people on YouTube. They started to watch my videos, and in my first year on YouTube I got about ten thousand subscribers. I just kept creating content. It was a process of being fearless. I now have more than 5.5 million views.

Lashai Ben Salmi’s YouTube Tips for Getting Started in Business

I have some tips for getting started on YouTube, which are part of my course called YouSmart.

Forbes has recorded that there are more than two billion people using YouTube every month. So understand the potential reach you could have there. That’s not to say you’ll create a YouTube channel and have millions of subscribers by tomorrow. That could happen (some people get viral content overnight), though.

Repurpose YouTube Content

A big part of YouTube success is recognising that your YouTube content can be repurposed into other things (articles, books, blog posts, etc.).

Integrate YouTube Videos into your Website

You can integrate YouTube videos into your website. When someone opens your website, and sees a video that’s directly linked to YouTube, it will convert to a YouTube view.

Stick to an Ideal YouTube Video Length

YouTube’s algorithm changes all the time, so it’s important to stay up-to-date with that. But, in general, YouTube likes videos that are between 10 and 20 minutes in length. 15 minutes is the sweet spot.

The longer your video is, the more ads they can place in it. If I post a 5-minute video, there might be 1 or 2 ads. If they add any more to a video that short, they might have people drop off…and they want to keep viewers on there as long as possible.

In a video that’s 10 to 15 minutes long, YouTube might have the opportunity to place 3 or 4 ads—which will make them happy, because that’s how they make their money and that’s how you make money directly from the platform as a creator.

Use YouTube to Expand your Audience

YouTube opens you to various audiences. More than half of my subscribers aren’t even from the UK. I have a huge audience, some from Germany, some from America, some from South Korea. It can really expose you to the world.

Follow Trends, but be YOU on YouTube

Look into people who create the type of content you’d like to try. It’s always good to see what’s working. On YouTube it’s important to find middle ground…to publish content that’s on-trend but that’s also authentically you.

Go Viral in Your Niche on YouTube

The types of videos that tend to go viral on YouTube (like pranks, for instance) might not be in alignment with your brand. But each niche has its own type of viral content.
In the fashion community, it might be hauls or sponsored videos where brands send people clothes. In the engineering network, it might be breaking open a computer and putting it back together. So it’s about seeing what’s popular for your audience.

There is pop content, which is popular, in general, globally. You can see that on YouTube’s trending page. But don’t try to endear yourself to that; instead, see what’s trending within your niche, whether that’s fashion (hauls, try-on videos), education (revision videos) or music (remake videos). Take the time to look into what your audience likes and is doing.

Engage to Build a YouTube Community

As you grow your audience, engage with them. I talk to my subscribers all the time. I don’t think of myself as a creator who’s an important person, apart from them. I see us as a community.

It’s a really amazing way to make new friends, just from having a YouTube account and connecting with other YouTubers and content creators in the UK.

It’s also a great way to create a community that sticks up for you. There have been times when I didn’t know something was happening and they told me that they saw my content or alerted me that something had occurred. You can create a really amazing, tight-knit community just from building a YouTube following.

YouTube, Community, Online Presence and More

I hope you have enjoyed Lashai’s tips for getting started on YouTube and in business. She really has leveraged the power of this social media giant to build an audience for all of her pursuits.

As you may know, thi s was Part 2 of a 3-part series. In the final installment, Getting Started in Business Part 3 with Lashai Ben Salmi, she will be sharing some inspirational words to take with you as you start you own business. Please join us there. It would be a shame to have come this far and not hear the end of Lashai’s story.

If you have enjoyed the Brand Builders TV episodes, there’s more where that came from. There are tonnes of episodes on the Brand Builders TV YouTube channel and articles on the Brand Builders Club blog.

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