Part 2: A Publicity Strategy with Mark Stephen Pooler

In Part 1 with Mark Stephen Pooler (Up From Zero Visibility with Mark Stephen Pooler), you learnt about his struggles in primary school. Mark was bullied, called names, kicked…and it’s time to hear about where his life’s journey led him from there. It’s time to learn more about how he used his publicity strategy to rise to hero credibility (and how he can help you do the same).

Meet Mark Stephen Pooler

Mark Stephen Pooler, The Global Profile Builder, supports high-value, high-profile individuals in their journeys from Zero Visibility to Hero Credibility.

Mark owns MSP News Global (a premium business magazine website) and TMSP Agency (a media and PR firm) and is a public-relations specialist, best-selling author, radio host and public speaker.

When Mark Stephen Pooler agreed to film the episode of Brand Builders TV from where these words were taken, we were beyond thrilled. He is deep-diving into hot topics and he’s generously sharing his story, resources, tips and tools so you may move forward with ease and flow in all areas of your business and your life.

You may wish to watch the entire episode of From Zero Visibility to Hero Credibility with Mark Stephen Pooler, below. Or, you may wish to scroll down a bit to read Part 2 of this riveting series, all about creating a publicity strategy. Just getting started? Then you must go back to Part 1, Up From Zero Visibility with Mark Stephen Pooler, and then come back here.

So without delay, here’s Part 2.

A Publicity Strategy that Started with Rock Bottom, in Mark’s Own Words

The next part of my journey? I left school with really bad GCSE results. At the age of 15, I left school. That was when my drug-taking started. I started with soft drugs, like speed and weed. But I started partying heavily, clubbing, numbing away years of pain of not knowing who I was and having no direction for my future. Making people laugh and playing up helped to take the emphasis off my own insecurities and low self-esteem.

I did have a job straight after school. I started working for one of the biggest-name hair salons in the UK at the time, a celebrity hair stylist. The owner appeared on television, on GMTV. It was great. It did build my confidence. It taught me customer-service skills, how to deal with the public, how to grow my self-esteem.

But my partying got out of control. I had an addictive personality.

By the age of 21, I had hit rock bottom. I was living the bad life, and I was going nowhere. I was addicted to crack cocaine and heroin.

I went out on a party night with friends and tried a new clubbing drug. I was having the time of my life one minute, and the next minute I woke up in the hospital. I collapsed and died. There were bruises up and down my arm, where adrenaline had been pumped into me to bring me back to life. My chest had been shaven, where shock pads had been used on me.

You would think that collapsing, cardiac arrest and dying would be enough to make me see the light and change my ways, wouldn’t you? That should have been a wake-up call. But no. My life was out of control. I didn’t know who I was. I was living a crazy life, with no direction for my future. I went straight out from the hospital, with the sticky pads still on my chest, back to partying, clubbing and taking ecstasy on the same day I had collapsed and died.

I am so lucky to be alive and I’m so blessed that now I can help others say that it doesn’t matter what past you come from, you can create any future reality you want to. If you would have told me back then that I would be achieving what I’m achieving now, and that I’d be surrounded by the people I’m with, I would not have believed you.

A few days after I’d collapsed, I was in my bedroom in my mum’s house taking crack cocaine. My mum came in my bedroom and found me doing this. She grabbed the crack pipe, dumped its contents down the drain, and did one of the best things she could have ever done for me. She chucked me out of the family home.

At the time, I hated her for it. But my mum is a strong woman, and I have a lot of respect for her.

I moved away from the people who were dragging me down. It really is true that you are like the people you’re surrounded by. People will either lift you up or they will drag you down. Have a look at your circle and ask yourself, “Would I swap places with those people?” If the answer is NO, you need to change your circle.

I slowly started to rebuild my life from the age of 21. I read my first Law of Attraction book…well before The Secret came out. This is part of the reason why where I am today is so amazing. I was such a Law of Attraction fan at age 21, and one of the first people to grab a copy of The Secret movie. Who would have believed, fast forward 15 years or so, that I would be working with the original cast members of The Secret? That is how you can create your own reality.

I slowly started to rebuild my life, carried on working in hair salons. I wasn’t perfect. I still went out partying, still took softer drugs. But I quit heroin and crack cocaine without medical assistance. I didn’t see a doctor. I went cold turkey; went through the hot and cold shivers, went through the pain—and I did it by using the power of my mind.

I want to share some tips and wisdom about how to move forward and start making progress in your journey.

Have a Belief System

You must have a positive, empowering belief system. Everything starts in the mind. If you have a look around the room you’re in now, know that everything was created twice, because it was first created in the mind.

That is the power of thought. When you’re a drug addict, or have low self-esteem and low self-confidence, it’s really hard to have positive, empowering belief systems. Personal development and making progress are parts of an ongoing journey. I still work on all of these things now. But you have to take that first step.

Make Better Choices

When you work on positive, empowering belief systems, that leads to making better, wiser choices that will lead you into a better, newer reality over time.

Practice Repetition

Nothing happens without repeating, repeating, repeating. That is how the subconscious minds works and it’s how you can program your mind to move into a better reality. I find things like NLP and self-hypnosis audios work really well for programming the subconscious mind and getting better results.

Hero Credibility: A Four-Step Process

My four-step process for attaining Hero Credibility includes Gratitude, Visualisation, Meditation and Action.


It doesn’t matter what problems you’re going through, there is always something to be grateful for. You have a shirt on your back, you’re breathing fresh air, you can look up at the stars, the moon, the sun, this amazing universe we live in. You can drink fresh water. You can eat food. You may have a car, a phone, you may have great family around you.

There is always something to be grateful of. When you focus on gratitude every single day, more and more things will come into your life to be grateful for.


Visualisation is so important. I do it just before going to bed. You have to visualise the future that you want to attract. You don’t have to spend too much time there…just 5 or 10 minutes visualising your new reality.

If you can picture an Olympic gold medallist, you can be sure they have visualised themself winning the race before race day. In their mind, they have already won that race.

But don’t spend too much time there because everything happens in the present moment.


Meditation is so, so important. It’s medically and scientifically proven to improve brain function. You think better with a minimum of 5 minutes of meditation per day.

I do 30 minutes of meditation every morning while listening to an audio. This is what keeps me active. It keeps me thinking clearly and making better choices.


For anything in your life to change, you have to take massive action. As soon as you get an inspired thought, take action on it.

Also, a little bit of exercise daily…even if it’s just a 10- or 15-minute walk…will keep you feeling happy. Don’t forget to drink fresh, clean water. And just watching what you eat is important. Make sure you eat plenty of greens and put the right things in your body.

Good Things Happen when you Have a Publicity Strategy

As a young adult, Mark Stephen Pooler hit rock bottom. But from there, he pulled himself up with a publicity strategy and rose to hero credibility…and so can you!

Mark’s story doesn’t end here. Follow along on his journey to hero credibility in Part 3, From Zero Visibility to Hero Credibility with Mark Stephen Pooler.

Has your interest in publicity strategy, the Brand Builders Club and Brand Builders TV been piqued? Would you like to spend time collaborating with Mark and other professionals like him? Then please, sign up to participate in an upcoming Thinkubator. And don’t forget to subscribe to the Brand Builders TV YouTube channel, and Like and Follow the Brand Builders TV Facebook page so you’ll never miss a live episode.