Part 3: From Zero Visibility to Hero Credibility with Mark Stephen Pooler
We have already completed Parts 1 and 2 of this breath-taking series with Mark Stephen Pooler. If you missed them, please go back and quickly read through Up From Zero Visibility with Mark Stephen Pooler and Up To Hero Credibility with Mark Stephen Pooler. I promise that you will not be disappointed, and also that you’ll come back to this, Part 3, with a real motivation to improve your life and your business.
So without delay, let’s get to know a little bit more about Mark and then get straight into the conclusion of this three-part series
Meet Mark Stephen Pooler
Mark Stephen Pooler, The Global Profile Builder, has made a successful career of supporting his high-profile, high-value clients as they go from Zero Visibility to Hero Credibility.
When Mark Stephen Pooler agreed to deep-dive into his life story in the episode of Brand Builders TV from where these words originated, we could not have been happier. It’s chock-full of valuable tips, tricks and resources he’s been generous enough to share—every one of which you can use to enhance your business and your life.
Choose to devour the entire episode of From Zero Visibility to Hero Credibility with Mark Stephen Pooler, below. Or choose to read Part 3, in Mark’s own words, farther down.
From Zero to Hero, in Mark’s Own Words
By the age of 30, I had slowly started to rebuild my life. I had had enough of working for other people, making them lots of money and not making lots of money for myself. I gave up a paid job, while having a mortgage, to become my own boss. I set up as a freelance hair stylist. That was the start of my entrepreneurship journey.
I then joined a network marketing company, which was amazing. It opened up the world of social media, entrepreneurship and building a network.
Fast forward a little bit. I was watching the speakers at the network marketing events sharing their stories. And I thought, that is what I want to do. I want to share my story to help and inspire others.
So that’s what I did. I left network marketing and jumped in the deep end to become a speaker. I built a successful coaching community, and had many one-to-one public speaking coaching clients. I published two books. One of my books, Step Into Your Brilliance, became a number-one best-seller in the USA, UK and Canada.
Then I was interviewed on a radio show in the USA and they asked me if I would like to become a co-host of the show. Obviously, I said, “Yes, please!” That led me to where I am today. I am a fun-loving and focussed PR expert supporting high-profile, high-value individuals to be seen, heard and get noticed with worldwide digital media to become global superstars.
It hasn’t been an easy journey. It’s taken me longer than I had originally planned. My journey from social media entrepreneurship has taken five years—that’s five years of consistently taking action, while not always getting the results I wanted, and getting a lot of rejection. But I just carried on, and carried on and carried on.
In January 2020, I finally retired from my hairdressing business. I had lost passion for it. I had wanted to quit four or five years ago, but I had to persevere, taking action, failing…but I finally said, “I’m retired from my freelance hairdressing business.”
I have built a full-time business where I can work from anywhere in the world, earning a full-time income. I am pretty proud of that, especially considering the past that I’ve been through…from being just a mobile hairdresser (which is an amazing career, if that’s what you want to do, but it wasn’t my passion).
I had enough belief in myself to take action. Today, I am the founder and editor-in-chief of mspnewsglobal.com, where I publish features for all my amazing clients. I also publish global press releases all over the world for all my clients through MSP News Global.
I am also the founder of TMSP Agency, a premium media and PR firm.
I want to impress upon you that no matter where you are, even if it’s going to take you two to five years, stay focussed on your goals, keep those belief systems, make great choices…and with repetition, anything is possible. Five years ago, I was not doing any of the things I’m doing today, and I have built a global, international business with which I am earning a full-time income. Anything can be achieved.
I work with celebrities, some of the biggest names in personal development, six- and seven-figure earners, entrepreneurs who are struggling to gain exposure, real estate investors, best-selling authors…and I would not have believed any of this was possible five years ago. Again, anything can be achieved.
Mark Says, “Media and PR Move you from Zero Visibility to Hero Credibility”
Now I want to talk to you about media and PR, which I’m here to help and support you with. If you have a great product and a great service, and you want to earn more money, you’ll need to get more of your target market’s eyes on that product and service. This is what will help you to grow, scale and make progress in your entrepreneurial journey.
Another thing you’ll need in order to gain exposure is trust and credibility. You need to be the go-to, or the authority, in your niche. You’ll need to stand out from the crowd. Your brand needs to be on point. You’ll need a great website.
I’m not saying you have to spend fortunes. I bootstrapped my business in the beginning, too. But you will need to have a great social media presence, a great website…as well as a product and service.
When you are your own boss—your own entrepreneur—selling is so important. I wasn’t great at selling; I used to hate it. But now, I love sales. I love enrolment. It’s my journey to share how I can help and serve others.
I strongly advise that you get good at sales so you can make progress in your journey.
Reach out to your favourite shows and Google media outlets. Get in touch with me at www.contactmark.me and I will share my list with you. Networking to build relationships with media people is so important…before you approach them to feature you anywhere. Go in with the mindset of how you can serve them. How can you benefit their audience? What do you have to offer that will assist them? What will give their audience value? Never just think, I need to send a press release to this person, which is all about me, with the belief that they will just be interested in your story.
Once you are good at selling, you’ve got some basic social media skills, you’ve got your social media sorted, you’ve done some work on your branding, you’ve got a great website, you’ve got products and services ready for the world, you have your short and long bio prepared, you’ve got your professional image…now it’s time to build your business through media and PR.
Some advantages of media and PR include that it builds exposure, credibility and authority; it helps to attract clients. You will dominate Google.
If you’re looking for speaking opportunities, event organisers will be searching you on Google, so be sure that you’ve had interviews, magazine articles, you’ve been featured in press and you’ve been on podcasts. Your digital media presence, social media presence and media coverage are so important to being searchable on Google, because people will research you before doing business with you. Media will build trust.
Brand association is really important. When you’re connected to brands like Fox, NBC, ABC, CBS, Forbes, Business Insider and Yahoo Finance, it puts you on a higher level. It makes you stand out from the crowd, builds trust and gives you instant credibility. Brand association is so important.
How can you associate with brands? How can you collaborate with other entrepreneurs to lift your own credibility and authority? How can you take full advantage of any media coverage you get? For months of marketing on your social media pages?
These are marketing tools that will act and speak to your target market without you having to do anything. Once you have those interviews and articles, they are marketing tools for your target market. You will dominate Google and build trust.
There are just so many advantages to brand association. Being able to include logos from companies like Fox, NBC, ABC and Yahoo Finance on your website, for instance, builds instant credibility. I can help you with that. If that’s something you’re interested in, go to www.contactmark.me and schedule a free get-together with me.
Also, we can’t forget about celebrity endorsements. If you have a product or service that would be great for a celebrity, and you can collaborate and create images with that person, you will instantly boost your own celebrity status and credibility.
I feel there’s a lot of value for you to go away with today. Whether it’s belief systems, choices, personal development or business you need support with, I feel I’ve shared some great wisdom with you. If you do take action, you will go out and get the results you’re looking for in your business.
If you would like to schedule a free consultation with me, with absolutely no pressure, we can have a coffee over Zoom and talk about your media and PR needs. Maybe you need help with your branding, maybe you just need some guidance on how to scale up a little bit using media, PR, branding…just schedule a free consultation at www.contactmark.me. I would love to have a conversation with you.
I come from a past of bullying, severe drug addiction, collapsing and dying from drug abuse. Who would have thought I could transform my life? But let me tell you that if I can do it, anybody can do it. It just takes having belief in yourself, and taking small, consistent steps every single day. With repetition, you can create any reality you wish.
Zero Visibility to Hero Credibility with Mark and Brand Builders TV
This three-part series is a product of a Brand Builders TV episode. This system allows us to bring you exceptional professionals, in their own voices.
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