Create Your Best Business, with Sammy Blindell
In this articles series, Sammy is going to continue taking you through how to build your best business without burning out. In the first series, she guided us through a visualisation meditation to get you focussed on your dream 10/10 life and business. Now she’s going to take you back through, to that scene, before guiding you into another activity. There, you will look into who and what is supporting (or not supporting) your quest for your best business.
Only once you’re super clear about what you want can you let go to be able to grow.
You may wish to watch the entire Brand Builders TV episode, How to Build Your Brand without Burning Out, Part 2, below. Or, just keep reading for article one in this series.
Meet Sammy Blindell
Sammy Blindell, The Ripple Maker, is founder of the Brand Builders Club, The Ripple Makers Academy and the One Drop Movement. She is supporting entrepreneurs who own mission-driven businesses to grow and create an empowered world.
Sammy focusses on collaboration rather than competition, on strategies that work and on achievement in months rather than a lifetime…and she shares it all with those in her circle.
Now let’s hear from Sammy, in her own words, about how to lay the foundation for your best business and life. So find a quiet space and join in with this next guided activity.
It’s time to learn it, model and get shit done. Let’s go!
Creating Your Best Business
Welcome! Today, I’m bringing you guided visualisations and meditations to take you to the place where you’ve got it all. Where everything is abundant. You’ve got the life you want, the love you want and the business you want.
Ultimately, the business is there to give you all of that. It’s not there to keep you so busy that you don’t have time to enjoy that stuff. I’m talking from experience. When I built the business that I sold back in 2013, I had everything that money could buy. I also had everything money couldn’t buy, like happiness, a husband and a family.
But that business was taking me away from those things.
Is This Really Your Best Business?
Previously, we got really intentional about what your best business would look like (Refer to How to Build a Brand from Scratch, How to Start a Business and Start a New Business). Now we’re going to the next part of this activity, which is letting go so you’re able to grow.
I’m sure you been in situations in the past when you dove in, tried to make things work, gave it 100 percent (probably more)…and it still wasn’t working. It wasn’t in the flow. Has that happened to you?
That has definitely happened for me. The most memorable time for me was when I came to the end of selling that business—a branding, design and marketing agency. I had spent seven years building it, and had built four other businesses while running it. I had become incredibly burnt out (even though I didn’t realise it at the time).
I just kept taking more things on. They say, “If you want something done, ask a busy person.” That was definitely me. I just kept loading things on, but I didn’t realise how much stress and pressure it was putting on my body. I was so caught up in the day-to-day getting shit done that I forgot about what was important. I lost total sight of what my purpose was.
I kept working harder and harder to achieve what I wanted to achieve, and I wasn’t getting anywhere. The business was growing. We were making more money. But I didn’t feel happier. I thought more money would make me happier. I thought my dream home would make me happier. I thought my dream car would make me happier.
But none of it made me happy. What made me happy was being in complete flow. Over the course of the next two years, when my partner and I made the decision to sell the business, we went through a traumatic process. For nearly two years, our accountant introduced us to people who were interested in buying it, but I didn’t like any of them.
They didn’t share any of my values. I’m very much that person who breaks the rules when it comes to friendships and business. I feel that my business is a critical part of my life, and I will not do business with someone I wouldn’t invite to my boat for a coffee, dinner or a sunset cruise. I want to spend my time with people I enjoy being with, and that includes my business.
One Foot In, One Foot Out
After two years of trauma trying to sell that business, my business partner’s body caved in…and so did mine.
I was recently speaking to someone about this. She expressed that she felt really torn between where she is and where she wants to be. I could feel that too!
It was like I had one foot in one life, trying to keep that going—trying to make money for today, pay the bills, sort the team out, grow the business. And my other foot was in the future. It was wanting to move forward. I wanted to follow that foot, but realised I still had responsibilities elsewhere.
A Mastermind and a Revelation
I was part of a mastermind at that point (I’m always part of a mastermind that’s supporting me to grow). That’s what our Thinkubator does. So I’m sitting in this mastermind, surrounded by other amazing business owners who are also turning over millions of pounds. I noticed that every single one of them brought the same problem to the table they’d been bringing for the last six months. They were attending masterminds, but never did anything about their problems. They were just saying the same things each time—not actually growing.
I was growing, so every time it was my turn to speak, they rolled their eyes as if to say, “Here we go again.” They were getting fed up with me growing, and I was getting fed up with them not inspiring me because they weren’t growing. I realised that I had to let go of that. I took myself through a meditation and had a very strong visual. It made me see what was holding me back. And more importantly, who was holding me back.
This mediation happened at a networking event. I was an assistant director for BNI (Business Network International) while building my design agency. I was growing chapters and communities up in the North of England. We had training every month, and they took us into a meditation. It really helped me to see the forest for the tress. I was able to focus on what I needed to let go of.
With me having one foot in the life I had and one foot in the life I wanted to have, I was constantly stretched. It was like doing the splits for nearly two years. It’s almost like holding a bottle of water. No big deal, until you have to hold it for two years. It becomes an incredible weight.
This was not by best business.
Are You Being Drawn Toward Your Best Business?
Are you feeling the pull to go in a different direction? Are things not as in-flow for you as you’d like them to be? Maybe the people around you aren’t the ones you need to help drive you forward. Maybe your clients, or the people you’re in contact with the most, aren't supporting you the way you need to be supported. If they’re not, let’s evaluate why not. Maybe you haven’t communicated with them about the direction you want to go.
Let’s get clear on that in the next instalment, Wisdom to Build Your Team.
Your Best Business is About More than Business
I hope that Sammy’s words have helped you to better understand the weight you may be experiencing. Are you feeling the splits? Or have you been holding that proverbial water bottle for too long?
Please click on that link above to go to part two in this series. There, Sammy will take you through a visualisation to help you move toward your best business.
Have you heard about the Brand Builders Club Thinkubator? In just one three-hour session, you can learn how to take your business to the next level, stop working so many hours and reduce overwhelm. Register for a Thinkubator today!