This article is being brought to you by Brand Builders TV, and more specifically, the episode recorded with Dr. Alan Chong, chiropractor and proprietor of the podcast Practice Mastery, his living legacy project. He is working with other thought leaders in the Brand Builders Club to bring you strategies you can use to move ahead with ease and flow, to benefit you in every area of your business and your life.
In his podcast, Alan shares how chiropractors and natural health practitioners can become masters of their personal and professional lives—but there’s more. He also shares tips, tricks and wisdom that anyone can use to become more successful and get shit done!
Forever an entrepreneur, Alan Chong has embraced creative solutions as a superpower for success, and he’s showing us how we can do it too. Today, Alan will be sharing with us how he is creating his living legacy through his podcast, and he will surely give you some food for thought regarding your own legacy, too.
This article has been taken from an episode of Brand Builders TV, How to Achieve Practice Mastery, and you may view that here. Or scroll down to read the content in Alan’s own words.
Meet Alan Chong
Dr. Alan Chong has been practicing chiropractic medicine for more than 33 years. He operates two offices in Calgary, Alberta Canada, specializing in chronic and challenging cases. He is also the host of Practice Mastery, a weekly podcast featuring interviews with renowned international chiropractors, natural health practitioners and industry experts.
Alan calls the Practice Mastery podcast his living legacy, and aims to inspire, educate, motivate…and then provide practical advice for taking the next steps. He wants Practice Mastery to be Your Call to Greatness and invites you to download the podcast and invite any practitioners you may know to do the same.
Let’s hear more about Practice Mastery in Alan’s own words…
Alan Chong talks Living Legacy and Practice Mastery
Hello! I’m so glad to be with you! My topic today is all about building your living legacy. I met Sammy a number of years ago, and we’ve kept in touch. She is building her legacy, which is being a brand-building expert. That’s not new, but as part of building her legacy, she is creating more and more stuff that supports that brand.
Sammy has inspired me and has invited me to be on Brand Builders TV. This is going to be an episode about my podcast, Practice Mastery, which is my living legacy. I am creating great and valuable content, which is something you can do too—and it can be your legacy project. No matter the project you choose, I want to share some things that will help you to begin to (or continue to) build your legacy.
What is a Living Legacy?
What I mean by a living legacy is that you’re building something of value and creating a lot of value that can be added to your brand, to make your brand something that represents you in a very authentic way. A living legacy can help people, serve people, create real value, and actually begin to change their lives.
Practice Mastery is a live podcast now. This came to be because I knew for several years that I wanted to create a living legacy. I had been thinking about mastering my practice as a chiropractor in many different ways. I knew it would be multi-faceted: there are the hands-on skills, the technical skills, the knowledge, experience, etc. You can relate this to any industry.
Think about your industry and about all the expertise you’re developing or have developed. If you could just share that, and monetize it to add value to people’s businesses and/or lives, they will pay for it…whether they’re getting it remotely, one-on-one, or live and in-person at the top level.
Getting Started with Practice Mastery
As a practicing chiropractor, I have developed a high degree of mastery in certain areas. How could I share that with the masses in a practical way? How could I help a lot of people? In other words, how could I best leverage my time, my efforts and my reach?
An opportunity came up with a friend of mine to take a course called Ultimate Podcast Launch Formula. With it, I created a podcast in six weeks. It’s a crash course that teaches people to create podcasts. I had been thinking about creating one, or at least being on one, for about five years. I had participated in a number of interviews, but I hadn’t taken the big leap to get started.
So how to get started? Before the action is the thought and the inspiration. Most people stop after the inspiration or the thought. I thought having a podcast would be cool, I was interviewed on a few, and I enjoyed that. But it would be a big leap to go from that to actually publishing my own podcast. The action point in creating a legacy is actually moving forward. That sounds like a simple concept, but it’s not always a simple process. But it can be if you take the leap.
Take the Leap
I took the leap. I took the course, went in full-bore, and even won a prize in one of the categories. If you’re also the kind of person who does what they say they’re going to, be careful what you say yes to, and be very targeted. Say no to lots of things that can distract you.
Plan it Out and Get Help
I had to get help. This podcast concept was brewing for the better part of five years and I didn’t do it until I had the specific action steps mapped out. I didn’t know what to do, but I got expert coaching on getting that done.
Your Very Own Living Legacy
Whatever your legacy project is, getting started begins with inspiration and thoughts, then the decision to dive in, then making plans and steps. This leads to actions upon actions in the right direction, which lead to results. That’s what you really want. My result is that I’ve launched Practice Mastery podcast, available on Apple, Google Podcasts, iHeart Radio and numerous others. I’m almost at 100 downloads, and I’ve just started it eight weeks ago. It’s hard to believe I have a live, launched podcast.
I invite you to search Practice Mastery. It’s designed for chiropractors and natural healthcare practitioners, but all kinds of people from all kinds of fields have already listened and said there’s great insight and value in there. That’s the result of communicating mastery and adding value with content. People can listen over and over. I have one listener who’s a non-chiropractor who loved the podcast and says she listened to Episode 3 five times because she thought so much of it.
If you think about what you’re doing in business and life right now, shift that thinking to What can I pass down as a living legacy, to serve and help? Just imagine if you go forward in your business with that level of importance. If it’s part of your major legacy, then that’s phenomenal; it’s not just another project or another chore. It’s something you’re passionate about, something people have to know about and something you have to share. That’s part of how I define a living legacy. To me, Practice Mastery podcast for chiropractors is a call to greatness for its listeners. In fact, that’s in the tagline: Your Call to Greatness.
Practice Mastery, Even in Strange Times
In Covid times, a global pandemic, there’s lots of firefighting in clinics. I own two clinics in Calgary. Fortunately, we are open for business, but under all kinds of challenges, including reduced hours and reduced clients per hour. There are staffing issues.
If you run a brick-and-mortar business, you know that staff and clients are real people with things that need to be looked after. Life was very busy and this opportunity to create the podcast came up in a very distinct way. It came knocking at my door. I had a choice to go for it, put it on pause or think about.
If a man is not sure, he might say, “I’ll think about it”—and he really will mull it over. For women, the decision is often more emotional. When it’s a combination of yes/yes or Hell Yes, that’s ideally what you want. But then where does buyer’s remorse come in? Have you had that lately? Or has your mind started to interfere with an emotional decision?
There’s nothing wrong with that, but when you make a legacy decision, even if it’s a small one, you may end up not deciding at all. A confused person tends not to decide, or to decide rationally, not using their intuition.
My decision-making matrix is “let me think about it.” Usually, that means no.
Whichever type of decision maker you are, when you’re moving toward a legacy project, whether it’s a program, a business, a family decision, when you really jump in 100% that’s when things get done.
I remember being up until 3 a.m. on a work night, hammering out details for the podcast. When I was working on coaching materials and working with spine clients, I pulled some late nights. That’s how you know you’re working on a legacy, or really important stuff.
Where is the Practice Mastery podcast now? If you’re a chiropractor or know one that needs support and help, this is a worldwide free resource where they’ll get great content from a very experienced chiropractor with 33 years in practice. I host the show. Right now, the first episode is Quitting Chiropractic. I thought about quitting more than once. For natural health practitioners, episode 2 is more of a What Is Practice Mastery? Episode, in which I share my story. I will interview many different chiropractors, and I’ll also have guest experts in other episodes. Episode 3 includes the steps toward Practice Mastery. I introduce some ideas, and share my stories about achieving and failing at mastery.
Mastery is one of those things…you never really do truly master anything. That’s why this is a living legacy in my mind. That’s why I carefully constructed the name and the brand. What I want to do is work with a select number of chiropractors and natural health practitioners because there’s a common sense of needing community, needing support, needing coaching and needing mentorship.
I wanted to produce this podcast five years ago. It wasn’t until I truly decided to get started that I started. It took very specific action steps and a specific program. For you, it might be a specific practice coach. You might need someone to help organize you and your thoughts to move forward. That’s what it’s about.
If you’re going to get started, don’t start and then drop things. I have started things and dropped them, but typically not major things. Let your yes be yes, and your no be no. For healthy business balance, say no more often than yes. That’s better than saying yes to everything and getting yourself totally bound up.
In these uncertain times, we need to support one another and help each other out. What better gift than podcast support? My podcast airs weekly from October 2020 to summer 2021. That’s an opportunity to learn, be inspired and entertained. I try to keep it lively.
Practice Mastery, Your Call to Greatness is my legacy. What’s your legacy going to be? As you do things and commit to moving forward (and then actually move forward), you get one step closer to practice mastery.
Your Living Legacy, with the Help of Alan Chong and Others
If you have a living legacy project in you, like Alan did, the most important thing you can do is take the first step. Remember that not deciding is a decision. Forward movement, achievement and success are only possible when you take one step, then another and another.
Has your forward movement been halted by a lack of accountability? Could you use some practice mastery to put you in achievement mode? Then be sure to subscribe to the Practice Mastery podcast by Alan Chong.
But then what? What can you do to keep yourself accountable, to build your network, to gain the knowledge and confidence you need to rise to the next level…and even create your living legacy project? Brand Builders Club is the answer. You don’t even need to make a long-term commitment. Simply join Brand Builders Club LITE, which involves a nominal monthly fee that you can cancel at any time. Just one Thinkubator and we think you’ll agree: You can take your life and business to the next level!