How to Bounce Back, with Loubna Zarrou

Brand Builders TV how to bounce back Loubna Zarrou

Here we are again! I’m so glad you’ve joined us for the final instalment in this article series about resiliency and how to bounce back, with Loubna Zarrou. If you haven’t already, please catch up by reading How to Increase Resilience and How Resilient People Work. By doing so, you’ll have the foundation to really absorb everything Loubna has to tell us in this, the third and final article.

Do you prefer to watch and listen, rather than read? Then please, enjoy the Brand Builders TV episode, How to Set Yourself up for Success (Part Two). Otherwise, read on to learn a little more about Loubna, then all about how to bounce back.

A Moment with Loubna Zarrou

Brand Builders TV how to bounce back Loubna Zarrou

Loubna Zarrou is The Exponential Hero—but that’s not all. She's making her mark in the business world as an executive coach, business and management consultant, leadership developer, project manager, business strategist and corporate trainer. Loubna is also an international bestselling author and professional public speaker.

Loubna has so much wisdom to share with us, so let’s get to it. It’s time to learn it, model it and get shit done!

Learn How to Bounce Back

In the previous article in this series, you reflected on your life and determined whether or not you’re happy. Now it’s time to dive a bit deeper into the factors that contribute to resilience, or bouncing back.


Optimism is a contributing factor to resilience, and one of the best ways to build optimism is with social support. People you surround yourself with, and the support you can get from those people, is essential. Whether it’s your family, your friends or can even be complete strangers.

Resilient people know whom they can turn to for support. That could be as simple as just hearing someone out while they make sense of what has happened to them.

Brand Builders TV how to bounce back Loubna Zarrou

How is your social support system? What communities or relationships do you have that you can turn to when you are faced with adversity or challenges? For those of you in the Brand Builders Club, the BBC is one of those support communities you can tap in to anytime you want.

Cultivate good, quality relationships with family, friends…even people you don’t know. Pay attention to the quality of those relationships. You want to know that when you hit a wall, you have someone to call.

Who is that one person or group of people you can call when you face a challenge? Who will listen to you and support you because they care about you? Who will want to be there on your path to bouncing back?

Another important part with this (and that I’ve struggled with personally) is accepting the help. Accepting help and support from those who actually care about you can be a challenge. It took me a very long time to learn to do this. I thought I could self-support, but I learned I couldn’t do it alone. When you’re an entrepreneur, especially, you’ll need other people and their support.

Make quality connections. Invest time and call a family member or friend whom you haven’t spoken to in a long time. Make a commitment to do that once a week. It could be a ten-minute conversation on the phone, Zoom…or as soon as we're allowed back into the world, a cup of coffee or lunch.


Do you have a purpose? Whether that’s in business or in life? It’s common knowledge that if you have a purpose, it’s far easier to respond to adversity.

You have to really believe in this purpose. It’s not something at the top level; it’s something that you truly believe in that you want to achieve in your life. When you are faced with tragedy, loss or any other difficulty, you have to absolutely believe in this purpose. It’s what will move you forward and what will get you back into action. It will not pause or paralyze you in your tracks.

If you’ve read Man’s Search for Meaning by Victor Frankl and thought, How did he survive that?, I can answer that question. Frankl, who was held in prison for many years, tells us that he survived by making meaning out of what he was going through.

He found meaning in the fact that they could take everything from him, but they couldn’t take his mind. That’s how he survived the hardship of being in that prison.

Meaning and purpose are really important. They give you something that’s bigger than you. You know you’re contributing something that propels you forward. It can’t keep you stuck.

If you’re reading this and thinking you don’t have something bigger, then maybe one of the practices and decisions you can make at the end of this session is to discover your purpose. It’s a crucial factor in learning how to bounce back.

Move toward goal-setting. Goal setting is a skill that not a lot of people have mastered, but it’s very important that you do. Whenever something hits you that seems unachievable or difficult, you can flip the switch and ask yourself, “What’s one thing I know I can accomplish today that will help me to move in the direction I want to go?”

Self-Awareness and Self-Confidence

I’m so excited about these contributing factors to resilience. I have seen a lot of people who have invested in both of these.  

Resilient people know themselves, know their behaviors, know how they respond to other people and know how they react to certain situations. Whenever something happens, they have awareness of their reaction patterns and coping mechanisms.

In adversity or challenges, they can lean into it and face it head on. And with self-confidence, they believe in their abilities instead of whenever something happens, feeling like a victim because of their circumstances. Both of these are very important to focus on.

Brand Builders TV how to bounce back Loubna Zarrou

Look for opportunities for self-discovery. This goes back to self-awareness. The more you know about YOU and what makes you tick, the more resilient you will become. Then you’ll be able to tap into your personal power as a resource when facing adversity and challenges.

Nurturing a positive view of yourself. You already have strengths—things you’re really good at. They may be cultivated strengths; they might not be. But it’s always good to focus on them.


The last contributing factor is the compacity to make realistic plans and take steps to carry them out. Every time I meet an entrepreneur, I ask them what their direction or plan is.

Some of them do have a plan of action; they know their vision and goals. Most of them don’t. In fact, most people do not have goals or do not have any written goals. Whether that’s in work, career, health, or broadly in life.

The more you know what you want to do—what your direction is—the more likely you are to have a plan and know where to direct your focus. You are less likely to be thrown off your axis.

Take decisive actions. You’ll want to be able to make a decision and take action immediately—to flip the switch on any adversity or difficulty. This is a skill you may need to master or invest a little bit more in—but as you know, as entrepreneurs, we are fast learners and action-takers. We make good decisions, we make them fast, we experiment. If something doesn’t work, we think about what we need to change next time.

You Can Learn How to Bounce Back

There are many methods and strategies for boosting resilience. I’ve shared a few here so you can get started developing more of it.

The development of that resilience is a personal journey. Any one strategy that works for me might not work for you or another person. So choose a strategy that’s in alignment with you, your personality and your values. If you do that, you will enjoy all the benefits of learning how to bounce back.

As we wrap up and think back to the second instalment of this series (How Resilient People Work), when I asked how you would rate your resilience on a scale of one through ten…how do you feel now?

I’ve mentioned five different ways to boost your resilience. Take some time to make an intentional decision regarding which strategy you’ll choose and then grade your resilience.

Make an intentional decision and take action on it. You can watch or read a hundred things on resilience, but until you take action, nothing will ever change.

Until next time, this is Loubna Zarrou with Brand Builders TV, inviting you to be more resilient and to bounce back!

Knowing how to Bounce Back is a Life Skill

Can you feel your potential for resilience building? Do you think you can take the advice offered by Loubna and learn to bounce back from adversity?

Of course you can! We all can. No matter how resilient you are in this moment, you can become even more so in the next.

When I think of resilience, I think of the members of the Brand Builders Club, as well our guests in RippleFest Quest. Each one has a unique story, unique talents and gifts, unique messages…and they’re sharing it all freely and with the intention of helping others. Join us, won’t you?

How to Increase Resilience, with Loubna Zarrou

Brand Builders TV increase resilience Loubna Zarrou

In Loubna Zarrou’s first article series, she focussed on the first foundational skill for success—optimism. You now know what optimism is and how you can build your optimism muscle.

Life is not about staying positive all the time. We do face stressors and problems. How you respond to that depends on your resilience. In this series, Loubna is going to focus on this topic and how you can grow your resilience.

Loubna is going to take you through the first steps in this journey, bringing more fun, flow, and freedom into your business, whilst stepping into the strategic action zone!

This is the first in a series of three articles. If you’re happy to read all three, great. If you’d rather watch the Brand Builders TV episode from which they were taken, How to Set Yourself up for Success, Part Two, you may do so below.

Meet Loubna Zarrou

Brand Builders TV increase resilience Loubna Zarrou

Loubna is the Founder and CEO of The Exponential Hero, a multiple international bestselling author and certified professional speaker. As a dynamic and powerful strategic mentor, she works with corporate leaders and entrepreneurs to make effective decisions and take inspired action with clarity and focus.

Services provided by Loubna include executive coaching, leadership development, strategic planning, business consulting, life coaching, management consulting, corporate training and project management.

So without further ado, let’s read about how Loubna Zarrou recommends you increase your resilience, in her own words.

An Introduction by Loubna

Hello and welcome to another Brand Builders TV series.

Whatever state you are in right now, take a deep breath. This is YOU time. Time YOU are investing in your personal development. Time IS your most valuable asset, EVER.

You will want to get the most out of our time together. Get rid of any distractions. Commit to focussing and let’s get this started.

My name is Loubna—also known as The Action Accelerator. I mentor entrepreneurs so they can gain clarity, focus and momentum with lightning speed.

I am so passionate about busting a very, very strong myth that still exists in the world. That myth says that the only way to success is working hard—usually working too hard and too long.

As I’ve said in my first Brand Builders TV episode, that only leads to burnout and other negative impacts in your life and your business. I don’t wish that for you in any way, shape or form.

Loubna Talks About How to Increase Resilience

I’m sharing with you some of the foundational traits and skills to set yourself up for success. All of these are rooted in science, because I’m a very big believer in looking at what science has to teach us. It has been part of my practice for many, many years.

In the first article series, I focussed on optimism. It’s about how we interpret the world, and it has two parts.

First is your own positive outlook. And second is how you interpret the events you encounter.

Now it’s time for the next leg of this journey. I am going to cover the topic of resilience.

Life is not about staying positive ALL of the time. No one can. We all face stresses and problems. And how well you respond to them is what determines your level of resilience.

Maybe this isn’t a topic you’ve thought about, talked about, reflected on…but that’s exactly what I’m going to ask you to do.

I am going to share a couple of strategies to boost your resilience because you CAN.

The Danger in Chronic Positivity

One of the things I hear a lot is, “You must be happy/positive all the time!” I regularly share that I am NOT positive all the time. We are human beings who experience a wide range of emotions:  negative, neutral, positive…the list goes on.

I experience those emotions, too, but I have trained my resilience. I’m practicing resilience in every situation. I don’t stay in a negative state for very long—and that’s what I want you to master, as well. I want you to start on the journey to increase resilience.

Brand Builders TV increase resilience Loubna Zarrou

Increase Resilience, but Understand it First

What comes to mind when you hear the word resilience? What are your associations with that term? Take a minute and think about it.

It might be you associating resilience with bouncing back, the ability to cope with difficulties and challenges, mental/physical toughness or endurance and leaning into challenges. Whatever it is to you, embrace that. There are so many different ways you can view resiliency.

If you ask different people, you will get different answers. Even in the scientific world, there is not ONE specific definition that most scientists have adopted. So, how you view resilience is very subjective.

I’m going to define resilience as the capacity to bounce back from adversity and grow stronger by overcoming negative events.

Each and every one of us has had struggles, adversities, hardships and even rejection in business and life. What makes each one of us special is not how adversities happen, but how we bounce back from them and  give them another go.

Brand Builders TV increase resiliency Loubna Zarrou

It’s not about something happening                to you and then deciding to give up.             No, resilient people accept that it                 has happened, lean into the challenge       and adversity, then determine how           they can bounce back. They look for         ways to thrive in the face of this adversity.

It's about learning to fall and getting back up again.

Another way I’ve explained resilience is how much impact a stressful event has on you. We live in unprecedented times—in a global pandemic. It’s the number-one crisis in the world at this moment in time. For a lot of people, it has had an enormous impact. It has challenged their resilience. There is a massive impact on mental health, as well.

Increase Resilience in Times of Impact

Isn’t Loubna terrific? She helps us navigate life and business, whilst being honest and realistic. It’s true—no one can have only positive emotions, all the time. Instead, the magic is in how we recover from those negative emotions. Are we going to let them hold us down, or will they be springboards for learning and growth?

Now it’s time to continue this important conversation in part two of this article series, How Resilient People Work, with Loubna Zarrou. Join us there, and don’t forget to subscribe to the Brand Builders TV YouTube channel, where you’ll find a massive library of helpful information from Brand Builders Club members. Plus, you can join the conversation about past and upcoming episodes on the Brand Builders TV Facebook page.

How Resilient People Work, with Loubna Zarrou

Brand Builders TV resilient people Loubna Zarrou

Hello and welcome back to this three-part articles series on resilient people, with Loubna Zarrou. In the first part, How to Increase Resilience, Loubna talked to us about the danger of always being positive. She also helped us to understand what resiliency means.

Now she’s going to talk about degrees of resilience, as well as how resilient people (and non-resilient people) can build their own resiliency over time.

If you’re more of a digital learner, you can watch her Brand Builders TV episode, How to Set Yourself up for Success (Part Two), here. Otherwise, let’s learn a bit more and Loubna and then keep reading!

More About Loubna Zarrou

Brand Builders TV resilient people Loubna Zarrou

Loubna Zarrou is a professional coach for executives, a consultant for business owners and managers, a corporate trainer, leadership development strategist and project manager. She is an international bestselling author, as well as a certified professional speaker.

Her goal is to help executives, corporate leaders and entrepreneurs to make decisions effectively and take action with inspiration, focus and clarity.

Now it’s time to read about Loubna Zarrou’s view on resilient people—including you!

Degrees of Resilience

Every one of us is going through some level of stress right now.

Some are bouncing back and thriving, taking action and giving it one more go. They’re looking into the world and asking how they can influence it; asking what they can do.  And others are still not sure if they should go back to bed, cover themselves up and wait until it all blows over.

Whatever your response is, in this moment in time…it happens. And it’s a very natural response. So, I want you to be compassionate and don’t think, I’m not one of those resilient people. Instead, know that you can train and increase your resilience.

How Resilient are You Right Now?

It’s important to know how resilient you are right now. On a scale from one through ten, based on the definition that I shared earlier (the capacity to bounce back from adversity and grow stronger by overcoming negative events), how would you score your resiliency right now, in this very moment? There is no right or wrong answer to this.

Brand Builders TV resilient people Loubna Zarrou

Now for an even more important question:  how happy are you with your score?  If you’re not happy with it, and would like it to be higher, stick with me because I’m about to share several ways you can build your resilience muscle.

I want to emphasize that you are already resilient. You have all the same abilities that resilient people have. You’ve already had hardships, adversities, stress, problems and challenges…so you are absolutely resilient.

Science has taught us that every single one of us is born with a certain level of resilience. For a very long time, it was believed that resilience was fixed—that whatever you were given at birth, that was it.

But because your brain in malleable (it’s called neuroplasticity), it can learn new things and can have influence on and through your actions, thoughts, feelings and behaviors.

Whatever it is right now that you’re not very happy with it, I’m going to be sharing ways you can boost your resilience. You can train it. I’m so sure of it that next time you go through this reflection exercise you’ll be able to write down a higher number.

No one will ever be a ten. There is no perfection in this. It’s a skill, a practice and a mastery. The more you go through it, the more you will learn.

My wish for you is that you take a step back and reflect on these foundations I’m teaching you. Because if we keep going day to day, without stopping to reflect, we can’t make change or decisions that will positively affect the foundational traits that are essential for success as an entrepreneur.

Here's How Resilient People do It

Consider this YOU time. Reflect so you can make intentional decisions about what you want to change in your life and business. Ask yourself if you’re happy. Think about some resilient people you know (or know of). What do they have that you admire? What example can you take from them?

Take some time to sit and think about that before we move on.

Count Yourself Among These Resilient People

Thank you for that, Loubna. I urge you to take the time to think about where you are in your life and business, how you would like it to change…and use resilient people as models for how you can field adversity and disappointment.

Brand Builders TV resilient people Loubna Zarrou

Remember, even those people who always seem to have smiles on their faces do not live and work without difficulties. They, too, have hurdles to navigate. The difference is that they’ve learnt to manage those tough times and to be more resilient.

This is not even close to being finished! I hope you’ll join us for Loubna’s final instalment in this article series, How to Bounce BackIn it, she’s sharing the traits that resilient people all have in common.

Would you like to meet more resilient people? Take advice from them, bounce ideas off them, share your hopes and fears with them? There are so many of those types of people in the Brand Builders Club, and they’re waiting for you! Join a Thinkubator today. It’s your chance to share headspace with the most resilient people on earth!

Wisdom to Build Your Team, with Sammy Blindell

Brand Builders TV Build Your Team Sammy Blindell

Hello and welcome back to this article series on creating your best business, knowing how to build your team and attracting what you want in business and in life. In the first article, Create Your Best Business, Sammy told us about how she knew she wasn’t in the best business to support the lifestyle she wanted.

And as Sammy always does, she shared her personal story with the intention of saving us from the trouble, and the pain, that can happen when we’re not clear on what we want.

Now, she’s going to take you through an exercise to determine if the people you’re surrounded with are the people who are best for you. This will prove to be foundational as you build your team.

Do you prefer to watch and listen rather than read? Then feel free to watch the full Brand Builders TV episode, How to Build Your Brand without Burning Out, Part 2, below. Otherwise, carry on for article number two in this series.

First, let’s learn a bit more about Sammy.

More About Sammy Blindell

She’s a ripple maker, she’s a One Drop, she’s founder of the Brand Builders Club, she’s a best-selling author, serial entrepreneur and so much more!

She’s Sammy Blindell, and she’s working with mission-driven business owners and brand builders to collaborate, strategise and achieve their business and life goals.

Brand Builders TV Build Your Team Sammy Blindell

The following visualisation is just one example of how Sammy is working with entrepreneurs to build business that support their lives—not the other way around.

So again, it’s time to learn it, model it and get shit done. Let’s go!

Build Your Team with a Visualisation

Feel the energy that you created in the first series. Picture your dream 10/10 life. Imagine where you are and whom you’re with. See the setting and feel the atmosphere around you. Feel the warmth or the cold on your face. Envision the weather outside.

You’ve got your perfect business. Everything is in flow. You’ve got all the money you want, security and certainty. Money’s coming in every month. You don’t have to worry about anything. You’re living your 10/10 life and you’ve got your 10/10 business. And that business is supporting you to have even more of the life you want, to be able to spend time doing the things you love with the people you love, whenever you want to do them. You never again have to save up in order to do the things you want. The money is there and you’re ready to just go to that next level.

You’ve been working your entire life for this moment. You feel so proud. Every cell in your body is full of vitality and energy. Everything is in flow and going well.

Really feel into where you are, what you’re doing, who you’re with and what you can see around you.

Remember this perfect day.

Everything is abundant.

Everything is going well.

You’ve got the perfect power team around you. You’re surrounded by the most incredible people who love you and champion you.

They want you to do well, and you are the same with them.

Brand Builders TV Build Your Team Sammy Blindell

You’re part of a global family, supporting you in going where you want to go, at the level you want to reach. Your customers love what you’re doing. They can’t get enough of you. It’s like they’re throwing money at you, trying to get you to do something else for them because everything you’ve done is so effective.

You’re really in that flow, really in that space.

Hold that vision in your mind’s eye. Capture it.

How does it feel being in that energy? Write down a description of what you saw, or say it out loud. What did you see, feel and hear?

Build Your Team, to Grow Your Business

When you think about your perfect business, what do you see? Sammy took us through that fabulous visualisation to help you get clear, but there’s another piece of wisdom to leave you with.

First, define your ideal life. What do you want to do? What do you want to own? With whom do you want to spend your time? And how much money will you need to do it all?

Everything else comes after you define the life you want to live.

Now, what kind of business do you need to make that happen and how will you build your team to accomplish it?

Let’s keep this going with the final instalment in this article series, Attract What You Want in Business. In it, you will learn how you can BE who you want to attract, for your dream team, dream life and dream business.

The answers to these questions will guide you toward the life and business of your dreams. And you know what else? The Brand Builders Club will help you to answer these questions, ask more important ones and support you every step of the way. You can join on a monthly basis, with no obligation, so what are you waiting for? Check it out!

Attract What You Want in Business, with Sammy Blindell

Brand Builders TV Attract What You Want Sammy Blindell

Welcome back to this three-part article series about building your best business, your team…and now, how to attract what you want in business and in life. If you need to catch up, check out part one (Create Your Best Business) and part two (Wisdom to Build Your Team).

Now get ready for Sammy Blindell to tell us how she recommends you attract what you want, so you can have everything you want.

If you’d prefer to watch the video of the Brand Builders TV episode from which these articles have been taken, How to Build your Brand without Burning Out Part 2, feel free to do so below.

But we before we get on with it, let’s spend a moment with Sammy.

This is Sammy Blindell

The Ripple Maker, Sammy Blindell, is curator of the Brand Builders Club, founder of the One Drop movement, and a certified Ripple Maker.

Add to that best-selling global author, entrepreneur, business consultant…and you have a best business friend in your corner.

Brand Builders TV Attract What You Want Sammy Blindell

Once again, it’s time to learn it, model it and get shit done. Let’s go!

How to Attract What You Want in Every Area of Life

Here’s the next step:  Get a piece of paper or take notes in your phone.

From top to bottom, write the numbers 1, 2, 3, 4, 5. Now think about the five people, groups, communities or customers whom you spend the most time with.

Think about the last seven days. Whom have you spoken to the most?

It could be your children, your parents, customers, a forum or community.

Now get back into the energy where you visualised your 10/10 life and business. And one at a time, write a score of 1 through 10 next to each of those people or groups. Be totally honest about how well they support your 10/10 visualisation. 1 is the lowest, 10 is the highest score.

How do you feel looking at those numbers?

I do this about every six months, to reevaluate whether or not I’m where I need to be.

We can be overwhelmed by some of the people we’re doing things for, and it can be very one-way. You can be so busy helping them to achieve their dream that your dream gets forgotten along the way. It’s not reciprocal. We can get to a point where we’re completely saturated, trying to balance so many things. We keep loading it on.

Brand Builders TV Attract What You Want Sammy Blindell

This can really hold us back, keeping us in the splits position. You’ve got one foot in your loyalty and values toward the people around you. And the other foot is saying, “I’m still loyal. I’m still that person. But something’s gotta give.”

If you’re going to achieve this and be a great example for your customers of what this fabulous life (business, team, health, etc.) looks like, you’ll have to let go of some of the things that are holding you back. And yes, some of those things might be people.

Here’s what I found when I went through this painful process. It can take me ages to make a decision, but once I’ve made that decision, bam, it’s done and so it is. It’s non-negotiable and I can’t go back on it. I’m totally committed.

Does that happen with you?

My List

When I looked at my list, I saw my very first customer on that list, next to #1. This person was my first customer, in my first business, in 2002. And I had rated him a 10. All day, I thought of him and who I could refer him to. We were just referral machines for each other.

#2 was my mum. And she was rated a 2. I looked at that number and burst into tears. I really wanted her to be a 10. When I looked at that number, I thought, Sam, you’ve not been fair. You’ve given her a 2, but how could she possibly help you to achieve this vision when you’ve never told her what it is? I didn’t even know, so how could I have communicated that to her?

So I committed that I would take a trip to France (I lived in the UK at the time) and tell my mum what my dreams were—and about this vision that I’d seen and what I actually wanted.

Brand Builders TV Attract What You Want Sammy Blindell

And she became a 100 out of 10. She makes the one drop jewelry, she’s part of the business, she’s my greatest ambassador and one my best friends on the planet. She went from a 2 to a 10 just by me being clear about what I wanted, so I could let her know what I wanted.

Number 3 on my list was my ex-husband. He was a narcissist, but I didn’t know what that was. All I knew was that I had become a very different person to the one I’d been ten years earlier, when we’d gotten together. It was heartbreaking, but he got a 1. I wasn’t happy in the relationship. My needs weren’t being met. I didn’t feel fulfilled. I wasn’t happy, and it was leaking into everything else. Me not being happy was making everything else unhappy.

You’ll find that if you go to a business coach, you might think they're going to sort out the business, but all they really do is sort you out. Then you sort the business out. That’s totally what was happening.

I’d gone through the guilt and the shame of failing. It was just a marriage. It was supposed to be easy. How could it be that I’d failed at this? For about two years, I went through all those emotions.

He wasn’t helping me to have the life or the business I wanted. He was constantly trying to pull me out of the business, and always letting me down. He was vicious, vindictive, aggressive…and it was all leaking into my business.

I was throwing myself into the business to avoid my marriage. The business was growing, but the marriage got worse. And actually, he did me a big favour. About a week after I’d made the decision to leave, he gave me an ultimatum. He said it had to be him or the business. I chose the business.

He still regrets that to this day.

You don’t have to go to the extremes that I did, but I was in a deeply traumatic place where I had a foot in each life. It was too painful. I couldn’t manage it anymore. For me, that was something that had to go, and it went.

The final two people on my list were two friends, who when I really thought about it, were really low numbers. It was shocking—a horrible thing to go through—to realise that the people who surrounded me got such low ratings.

But now my life is amazing. I have a wonderful husband whom I wouldn’t have if I had kept holding on tight for fear of failure in that first marriage. My life is 100 out of 10. I had to let go of all that stuff.

Those two friends were so self-absorbed. I was constantly helping them, and they just weren’t right for me.

Showing up, to Attract What You Want

I had to get really clear about who was going to be my 10/10 people. How would they show up? Who would they be? What kind of values would they have? How would I show up for them, and how would that affect other relationships because my love tank was full?

There’s a book you might want to read, if you haven’t already. It’s called The Five Love Languages, by Gary Chapman. That book helped me to get super-clear about my own love language, as well as the love languages of those around me. It helped me enormously in business as well, so I could better understand how other people needed me to show up for them.

That got me thinking: if I’m going to have the best people show up for me, then I’ve got to be the best demonstration of who that is. It was really about me getting clear about who I needed to be so more of that would show up.

And that meant I had to figure out what One Drop really stood for. It was about that time, back in 2002, that I realised I had been looking externally, outside myself, for role models. I was looking for people to inspire me. But I couldn’t find it.

It was then that I discovered if I wanted to be surrounded by 10/10s, across the board, I needed to get really clear about me. Who was I? Who am I as the One Drop? Who do I want to be? What would a great role model look like and how would that role model show up? How would that person act around other people? If they were a real One Drop, how often would they show up? And what would they show up doing? Who would they be if they were in their best energy and their best intention, 100 percent of the time?

I got focussed on what that should look like and then I set out to be that person. Because I knew that if I could be the best demonstration of what I wanted to attract, I would attract One Drops from everywhere. My reticular activator would be looking for more One Drops, just like that.

And when I started to be the One Drop, I started to attract the One Drop. I attracted the most amazing mentors and friends. I couldn’t even list my five now. There are too many.

Attract What You Want:  Be a One Drop

Everyone reading this right now is a One Drop for me. You’re being a One Drop for yourself and for each other.

I’m sending some One Drops out today, in fact. If you haven’t gotten your One Drop, to be part of this One Drop movement and be a OneDropPreneur, you can go to

To get into that One Drop energy, really look at your list (the list of the people you spend the most time with). Ask yourself if there are people, groups or communities on that list that you’d like to make a 10. Look at the difference between those numbers. If it’s a low number, how can you make it a high number? And do you want to make it a high number? Or is there a part of you that realises it’s time to bring new energy into your life?

Maybe you need new role models. Maybe there’s someone else who’s already in your life. Perhaps there’s another Brand Builders Club member whom you haven’t gotten to know yet. Maybe they don’t even know about your business, so they’re currently a 0/10.

What if you picked three Brand Builders Club members whom you could be the One Drop for, so they could then be the One Drop for you? And got really intentional to move forward?

I’m just so excited for you, getting into that 10/10 business life and letting go so you can grow.

You Can Attract What You Want, Just Like Sammy

Have we got you thinking about what you want to attract into your life and business? And how you can manifest that in the way you show up?

You can’t stop there! You’re on a roll. Right now, subscribe to the Brand Builders TV YouTube channel to check out the loads of other fabulous Brand Builders who are sharing their wisdom with you, to better your life and your business. Then, Like and Follow the Brand Builders TV Facebook page to make sure you never miss a new episode or a conversation about past episodes.