What does Bruce Springsteen have to do with entrepreneurship, business and sales? What can this rock star teach us about connection, conversion formulas, branding and staying top-of-mind?
Hello and welcome to another exciting article series, brought to you by Brand Builders TV. In this particular series, Trish Carr is going to share the winning formula for quick-tip videos and live online broadcasts. Her simple, repeatable formula will help you to be seen as an expert whom people really want to work with.
In this first instalment, Trish is going to introduce us to the idea of how important it is to be known before we’re needed (and how we can do that with quick tips). And yes, she’s also going to enlightened us as to what Bruce Springsteen has to do with any of this.
Can’t wait? You’re not alone. Read on for article number one. Or, if you’re more of a digital learner, you may watch the full Brand Builders TV episode, How to Turn your Mouth into Money (Part One) with Trish Carr, here.
Let’s meet Trish, and then we’ll dive right in as she tells us all about her quick-tip formula in her own words.
Meet Trish Carr
Trish Carr is known as The Results Revolutionary and she’s working with individuals, entrepreneurs, business owners, salespeople and sales teams to help them achieve revolutionary results.
Trish has been working for more than 30 years, teaching people to implement sales strategies that work, incorporating behavioral science, creating simple formulas for success and establishing a reputation as a dynamic international speaker.
Trish’s company, Revolutionary Results, Inc. delivers coaching, consulting and training to increase productivity, profits and overall success.
We are thrilled to have her with us for this Brand Builders TV series, and without further ado, here’s Trish (in her own words).
The Purpose of Social Media for Business
Hello and welcome! My name is Trish Carr and I’m here because I have something really amazing I want to share with you.
The first thing I want to ask you is how are you tracking clients? How are you bringing people to you and your business? That’s the question.
Isn’t that what’s on the mind of every small business owner and entrepreneur?
One of my close friends and associates, Cheri Martin, is a social media expert. She says the whole point of social media is to be known before you are needed. How do you do that?
You do that by being in front of people, sharing information they want. You can do that on Facebook, Instagram, LinkedIn, YouTube…all the social media platforms.
I want to share with you a way to deliver a quick video tip so that it’s really easy for you, and simple to replicate.
Consistency is the most important thing. People need to see you. Certainly, they’re seeing you in blogs, on your social media pages, on your website…but it’s a matter of being consistent and consistently sharing what they want to know.
One of the quotes I use regularly is from the sixth wealthiest person of all time, Warren Buffett. He is the CEO of Berkshire Hathaway, an investment firm. He’s been around for a long time and he knows how to build wealth. He has said, “The number one way to become worth fifty percent more is to get really good at communication.” That’s what this is about.
Today, I want to focus on being on social media and communicating well there. To do that, you must consistently share tips that align with your expertise. For example, over the last eighteen months, I have been sharing Tuesday Tips with Trish. Every Tuesday, I go on Facebook Live and share a simple tip about sales communications, which is my area of expertise.
I now have eighteen months’ (approximately 81 weeks’) worth of tips. Not only am I connecting with my audience before they need me, I’m also creating a way to repurpose that information. The goal is to compile all those tips in a book.
Lessons I’ve Learned from Bruce Springsteen
Bruce Springsteen is one of my favorite artists. I am a fanatic. I have traveled all over to see him play and have been to many, many concerts.
One of the things I love about him is that he has taught me so much about business. You might think, How can you learn business from a rock-and-roll star? I watch what he does. He has had a 45+ year career, and has stayed relevant in all of those years. Every album he puts out goes gold immediately, and many go platinum. Anytime he books a live concert, it sells out in no time. And again, he’s been around for 45 years.
He, like you, delivers amazing content. I love the shows, the music, the movies. It’s just so good.
You’re already doing that. The thing is…how can you get it out to people?
Bruce also knows how to take the content and use it over and over and over again. It’s not just every concert—which, by the way, he changes up every time so each one feels like a new experience. It’s about taking those concepts and creating music from them. It’s taking his story and using that in concerts and creating new ways to put that out.
Let me give you an example. A few years ago, he wrote his autobiography. It stemmed from an essay he wrote about his experience playing the half-time show at the Super Bowl. Millions of people saw the show, and he wrote about what it was like to put the show together, what songs he would perform, what it was like to be there, what the energy of the crowd was like, etc. It was a simple essay, published in a few magazines and on his website.
Springsteen loved writing that essay so much that from that point he started to document things that were going on in his career and his life. And two years later, he had a book.
And I do as well. Eighteen months later, I have a book—simply from those weekly tips.
He released his autobiography in hardcover. Then he released it in paperback. He released an audiobook. After that, he created a Broadway show based on the book—at double the average ticket price of other Broadway shows.
That Broadway show went on for a few years. From it, he created singles of the songs he sang in the show and sold them on iTunes, Apple Music, Spotify, etc. He then created a full album of the music from the Broadway show.
It didn’t end there. Next came a Netflix special of his Broadway show.
So that was the book in three forms. The show, which resulted in singles, an album and a Netflix series.
This same process applies to your content. You have to start thinking about how you can put it out in different ways for people. The content you have is good and you can reuse it.
Many Thanks to Trish Carr and Bruce Springsteen
Thanks to Trish for this useful insight! If you’ve never thought of Bruce Springsteen as a business model, you’re not alone. But there are so many examples just like that everywhere you look—you just need to open your eyes to the possibility of finding inspiration in unexpected places.
That’s what Trish is really good at. When someone says to her, “I don’t know what to talk about in my live video,” she will open a vault of imagination that leads that person down a path to discovery. Before you know it, they can’t stop talking about their business. I’ve seen this happen with my own eyes, and I can attest. Trish Carr is the real deal.
This was just the beginning. It’s time to move onto instalment #2 in this groundbreaking series. Just head over to Raise Awareness with Quick Tips to continue on this journey. And then, on to A Formula for Making Connections, with Trish Carr.
If you’d like to rub elbows with Trish Carr and other inspirational entrepreneurs, then you must join the Brand Builders Club. In it, you will share your ideas, hear others’ ideas, give and get feedback, hear motivational stories, watch businesses grow (including yours) and be held accountable for doing what you say you will. Our Thinkubators will put your business in the hot seat, and you’ll get an outside view of what you’re doing right and what could use improvement. All this with no long-term commitment. The Lite Membership is simply a monthly fee that you can cancel at any time.
So what are you waiting for? Trish would say, “it’s just a conversation,” and there are some really good ones happening in the Brand Builders Club right now!