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The Definition of Success, with Loubna Zarrou

Brand Builders TV Definition of Success Loubna Zarrou

The definition of success is a fluid, highly relative thing, and it’s dependent on one very important factor. If you’d like to learn what that is, keep on reading to experience another ground-breaking series based on a revolutionary Brand Builders TV episode by Loubna Zarrou.

As with all the Brand Builders TV series, you will have insider access to deep-dive topics, tips and wisdom, brought to you by thought leaders from within the Brand Builders Club. What you learn will move you forward with ease and flow, in all areas of life and business.

This particular three-part series has been taken directly from Loubna Zarrou’s BBTV episode, How to Set Yourself up for Success (Part One). You may choose to view the entire video here, or just keep reading to meet Loubna and experience part one of the series, written in her own words.

Meet Loubna Zarrou

Loubna Zarrou is a strategic mentor working with action-driven entrepreneurs on a mission to work smarter and positively impact lives. Known as The Action Accelerator and The Exponential Hero, she is helping entrepreneurs to uncover their definition of success, then take their ideas and implement them strategically.

Brand Builders TV Loubna Zarrou Definition of Success

A multi-award-winning certified professional speaker, international bestselling author, co-host of the Entrepreneurs Sushi Club podcast, Women of Contribution Ambassador and transformational leader, Loubna Zarrou is helping entrepreneurs to lift the smokescreen of busyness. Through her proven strategies, Loubna is teaching them to double productivity whilst having fun.

So without further ado, let’s hear what Loubna has to say about the definition of success, in her own words.

Let’s learn it, model it and get shit done!


What is Your Definition of Success?

Hello and welcome! My name is Loubna, and I have a question for you.

How do you feel at the end of the day when you look at your to-do list? Do you feel you haven’t made any progress, frustrated because you didn’t get to do what you set out to get done that day?

You’re probably already feeling very tired, but the only way you’re going to get anything done is to work more and longer—at least that’s what you think.

Maybe the thought of “success is not for me” has crossed your mind. I’m here to tell you that you’re not the only one. Loads of people think that to be successful you need to work longer and harder.

I’m going to let you in on a little secret: you don’t have to.

I mentor entrepreneurs to gain clarity, focus and momentum with lightening speed. I’m passionate about busting the myth that hard work is the only way to gain success. Working harder and longer only leads to fatigue, prolonged stress and other nasty, negative things. We don’t want that.

Brand Builders TV Loubna Zarrou Definition of Success


In this series, I’m going to share with you some of the foundational elements to set yourself up for success. These elements are rooted in science and have been part of my daily practice for many, many years.

For you to get the most of our time together, make sure you have pen and paper ready…and participate! Because the more you participate, the more you’ll get out of this training.

It All Starts with Your Definition of Success

How to set yourself up for success? It starts with a very important question: What does success mean to you?

If you don’t know what success is, then how can you know when you achieve it? It might mean always doing your best. It might mean achieving anything you set your mind to. Or maybe it’s learning something new every day. I also know people who define success as making a lot of money.

Whatever success means to you, take out your pen and paper and write it down, so you’ll have it at the front of your mind as we go through this training.

Think about something you’ve gone through. It should be a moment that was very difficult for you. Think about how you felt and what you experienced in that moment. Your state of mind is very important in terms of impact on how you work and the quality of the work you produce.

Think back to that moment when you felt anxious, frustrated or overwhelmed. Did you get a lot done in that state? Probably not, because when you experience negative emotions and feelings, the part of your brain called the amygdala takes over. That’s the part in the back of your head, and it regulates your fight/flight/freeze response.

When the amygdala is activated, you have less access to other parts of your brain. More specifically, less access to the prefrontal cortex, or the CEO of your brain, responsible for planning, memory and problem-solving.

Negativity grasps attention and resources—resources you need to use for the things you want to work on. The state we’re in is really important.

Happiness is Success

One of the things I learned years ago whilst studying the science of happiness is that we are successful when we feel happy. Not the other way around (happy when we feel successful), which is something that society has believed for a very long time.

If we are more hopeful, resilient, optimistic…we’re more likely to tackle any challenge, task or to-do list.

Brand Builders TV Loubna Zarrou Definition of Success

Who do you think will be more likely to achieve success? A pessimist? Or an optimist?

And what do you think about being a pessimist or an optimist? Do you think it’s fixed—that you’re born a certain way and you have to deal with it? Or is it changeable? Can you be taught to be more optimistic?

There is no right or wrong answer. This is just about what you believe at this moment in time.

The good news is that optimism is learnable. It’s not fixed at all. We can become more optimistic. It is something we can train.

What is Optimism?

You might be wondering how do we interpret optimism? Most people I talk to believe it’s about thinking the glass is half-full instead of half-empty.

Brand Builders TV Definition of Success Loubna Zarrou

Yes, but, if we look at it from a scientific perspective, optimism is about how we interpret the world, events and what happens in our surroundings. That is the perspective I want you to take on for our time together.

Grab your pen and paper again.

To what extent are you currently confident that you can apply optimism in your business? Rate yourself on a scale of 1 to 10. Think about that.

Optimism is not a fixed state. It’s more of a strategy; an outlook you can learn to enhance, whether in life or business.

We can do this by challenging our automatic negative thoughts. Every one of us has anywhere from 60,000 to 90,000 thoughts a day. The majority of those thoughts are negative.

Also, they are, for the most part, the same thoughts we had yesterday.

It’s good that these thoughts are automatic because you don’t want to have to relearn how to drive your car or breathe every day. That would take up too much of our brains’ resources.

So there’s a positive side to these automatic thoughts. But many of those automatic negative thoughts are keeping you stuck, where you are today. If you want to achieve success (however you define it), you need to change. You need to challenge some of these negative thoughts.

Optimism is essentially a mindset. The way we think and choose to give attention to our thoughts decides how positivity shows up in our lives.

Reaching Your Definition of Success

Wow! Just reading Loubna’s words makes me feel more optimistic in this moment. How about you? Are you starting to see circumstances in a different light?

This is just the beginning—it only gets better. Next, Loubna is going to talk about her wake-up call and how she avoided burnout in Work Smarter not Harder.

So join us, won’t you?

And if you want more of this type of advice, please do subscribe to the Brand Builders TV YouTube channel for many, many more episodes from experts within the Brand Builders Club. And if you like and follow the Brand Builders TV Facebook page, you can stay up-to-date on what’s coming next so you can participate live!