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How to Bounce Back, with Loubna Zarrou

Brand Builders TV how to bounce back Loubna Zarrou

Here we are again! I’m so glad you’ve joined us for the final instalment in this article series about resiliency and how to bounce back, with Loubna Zarrou. If you haven’t already, please catch up by reading How to Increase Resilience and How Resilient People Work. By doing so, you’ll have the foundation to really absorb everything Loubna has to tell us in this, the third and final article.

Do you prefer to watch and listen, rather than read? Then please, enjoy the Brand Builders TV episode, How to Set Yourself up for Success (Part Two). Otherwise, read on to learn a little more about Loubna, then all about how to bounce back.

A Moment with Loubna Zarrou

Brand Builders TV how to bounce back Loubna Zarrou

Loubna Zarrou is The Exponential Hero—but that’s not all. She's making her mark in the business world as an executive coach, business and management consultant, leadership developer, project manager, business strategist and corporate trainer. Loubna is also an international bestselling author and professional public speaker.

Loubna has so much wisdom to share with us, so let’s get to it. It’s time to learn it, model it and get shit done!

Learn How to Bounce Back

In the previous article in this series, you reflected on your life and determined whether or not you’re happy. Now it’s time to dive a bit deeper into the factors that contribute to resilience, or bouncing back.


Optimism is a contributing factor to resilience, and one of the best ways to build optimism is with social support. People you surround yourself with, and the support you can get from those people, is essential. Whether it’s your family, your friends or others...it can even be complete strangers.

Resilient people know whom they can turn to for support. That could be as simple as just hearing someone out while they make sense of what has happened to them.

Brand Builders TV how to bounce back Loubna Zarrou

How is your social support system? What communities or relationships do you have that you can turn to when you are faced with adversity or challenges? For those of you in the Brand Builders Club, the BBC is one of those support communities you can tap in to anytime you want.

Cultivate good, quality relationships with family, friends…even people you don’t know. Pay attention to the quality of those relationships. You want to know that when you hit a wall, you have someone to call.

Who is that one person or group of people you can call when you face a challenge? Who will listen to you and support you because they care about you? Who will want to be there on your path to bouncing back?

Another important part with this (and that I’ve struggled with personally) is accepting the help. Accepting help and support from those who actually care about you can be a challenge. It took me a very long time to learn to do this. I thought I could self-support, but I learned I couldn’t do it alone. When you’re an entrepreneur, especially, you’ll need other people and their support.

Make quality connections. Invest time and call a family member or friend whom you haven’t spoken to in a long time. Make a commitment to do that once a week. It could be a ten-minute conversation on the phone, Zoom…or as soon as we're allowed back into the world, a cup of coffee or lunch.


Do you have a purpose? Whether that’s in business or in life? It’s common knowledge that if you have a purpose, it’s far easier to respond to adversity.

You have to really believe in this purpose. It’s not something at the top level; it’s something that you truly believe in that you want to achieve in your life. When you are faced with tragedy, loss or any other difficulty, you have to absolutely believe in this purpose. It’s what will move you forward and what will get you back into action. It will not pause or paralyze you in your tracks.

If you’ve read Man’s Search for Meaning by Victor Frankl and thought, How did he survive that?, I can answer that question. Frankl, who was held in prison for many years, tells us that he survived by making meaning out of what he was going through.

He found meaning in the fact that they could take everything from him, but they couldn’t take his mind. That’s how he survived the hardship of being in that prison.

Meaning and purpose are really important. They give you something that’s bigger than you. You know you’re contributing something that propels you forward. It can’t keep you stuck.

If you’re reading this and thinking you don’t have something bigger, then maybe one of the practices and decisions you can make at the end of this session is to discover your purpose. It’s a crucial factor in learning how to bounce back.

Move toward goal-setting. Goal setting is a skill that not a lot of people have mastered, but it’s very important that you do. Whenever something hits you that seems unachievable or difficult, you can flip the switch and ask yourself, “What’s one thing I know I can accomplish today that will help me to move in the direction I want to go?”

Self-Awareness and Self-Confidence

I’m so excited about these contributing factors to resilience. I have seen a lot of people who have invested in both of these.  

Resilient people know themselves, know their behaviors, know how they respond to other people and know how they react to certain situations. Whenever something happens, they have awareness of their reaction patterns and coping mechanisms.

In adversity or challenges, they can lean into it and face it head on. And with self-confidence, they believe in their abilities instead of whenever something happens, feeling like a victim because of their circumstances. Both of these are very important to focus on.

Brand Builders TV how to bounce back Loubna Zarrou

Look for opportunities for self-discovery. This goes back to self-awareness. The more you know about YOU and what makes you tick, the more resilient you will become. Then you’ll be able to tap into your personal power as a resource when facing adversity and challenges.

Nurturing a positive view of yourself. You already have strengths—things you’re really good at. They may be cultivated strengths; they might not be. But it’s always good to focus on them.


The last contributing factor is the compacity to make realistic plans and take steps to carry them out. Every time I meet an entrepreneur, I ask them what their direction or plan is.

Some of them do have a plan of action; they know their vision and goals. Most of them don’t. In fact, most people do not have goals or do not have any written goals. Whether that’s in work, career, health, or broadly in life.

The more you know what you want to do—what your direction is—the more likely you are to have a plan and know where to direct your focus. You are less likely to be thrown off your axis.

Take decisive actions. You’ll want to be able to make a decision and take action immediately—to flip the switch on any adversity or difficulty. This is a skill you may need to master or invest a little bit more in—but as you know, as entrepreneurs, we are fast learners and action-takers. We make good decisions, we make them fast, we experiment. If something doesn’t work, we think about what we need to change next time.

You Can Learn How to Bounce Back

There are many methods and strategies for boosting resilience. I’ve shared a few here so you can get started developing more of it.

The development of that resilience is a personal journey. Any one strategy that works for me might not work for you or another person. So choose a strategy that’s in alignment with you, your personality and your values. If you do that, you will enjoy all the benefits of learning how to bounce back.

As we wrap up and think back to the second instalment of this series (How Resilient People Work), when I asked how you would rate your resilience on a scale of one through ten…how do you feel now?

I’ve mentioned five different ways to boost your resilience. Take some time to make an intentional decision regarding which strategy you’ll choose and then grade your resilience.

Make an intentional decision and take action on it. You can watch or read a hundred things on resilience, but until you take action, nothing will ever change.

Until next time, this is Loubna Zarrou with Brand Builders TV, inviting you to be more resilient and to bounce back!

Knowing how to Bounce Back is a Life Skill

Can you feel your potential for resilience building? Do you think you can take the advice offered by Loubna and learn to bounce back from adversity?

Of course you can! We all can. No matter how resilient you are in this moment, you can become even more so in the next.

When I think of resilience, I think of the members of the Brand Builders Club, as well our guests in RippleFest Quest. Each one has a unique story, unique talents and gifts, unique messages…and they’re sharing it all freely and with the intention of helping others. Join us, won’t you?