Hello and welcome back! By now, you’ve probably read Getting Started in Business Part 1 and Part 2 with Lashai Ben Salmi. If you haven’t I strongly recommend you go back and catch up with this dynamic young entrepreneur who is breaking boundaries and stereotypes simply by being herself and following her passions.
Brand Builders TV has had the pleasure of featuring Lashai in one of our episodes, Getting Started in Business with Lashai Ben Salmi, and we’ve used the transcripts from that episode to put this 3-part series together for you. In it, she talks about the power and importance of having a Why, about being yourself even if you’re pressured to be something else, about the freedom to be a multi-faceted person, and about how you can use YouTube to monetise your business.
If you haven’t viewed the entire Brand Builders TV episode, you may do so below. Or scroll down a bit farther to read more about Lashai and to enjoy the conclusion to this enlightening series.
The Dynamic Lashai Ben Salmi
Lashai Ben Salmi is an entrepreneur from the UK who is also a published author, content creator and public speaker. She is passionate about Korean culture, language and music, and has channelled that interest to create THE K-WAY, a website and online society she’s using to entertain, inform and empower young people to come together and to be themselves.
Today, Lashai is talking about how difficult it was to juggle school and her entrepreneurial dreams, some of the obstacles she came up against, and how she found the strength to move forward and live her passion…with a profit. Let’s hear from Lashai, in her own
Getting Started in Business at any Age
One of the most significant points along my journey occurred while I was in school. On weekends I was going to business and personal development events and being surrounded by really amazing people—thought leaders who were making an impact on the world.
But I still had to go to school, where they didn’t support my vision and what I knew I could do in this world. I wanted to share with the school and its students, but they were not supportive of it, so I had to be two very different people.
School isn’t necessarily an environment you can control. You might have to attend a school because it’s local to you, or because it’s the choice your parents have made or because there aren’t any other options. So that was a difficult time for me.
But as I got older, around the age of 16, I came into myself and was able to settle into who I am today—unapologetically me. Sometimes school drills into you that you can only be one thing, do one thing or choose one subject. But there were so many things I loved, and I wanted to equally try and do them all. So I grew as a person, thanks to the resources and people I was exposed to.
The discovery of your Why can be about what excites you, for instance. What could you do every day without thinking about it? Why Today or Why Now? Why do people need and deserve to hear my message right now? Why is the impact I could have so important right now?
When we get scared, that can be a very selfish energy. We’re thinking about ourselves: Will I look bad? What will people think about me? But if you do it unapologetically, and you’re just there to serve, it won’t matter.
Fear will always be there. There are good kinds of fear. There’s the kind of fear you get before jumping onstage or before getting on a Zoom call with new people. That is completely normal.
Imagine there’s someone out there right now who needs to hear your message or who just needs to hear a little bit about what you have to share, and it will completely change your trajectory. Everything will start to fit into place, it will start to make sense and you can propel off of that.
Just share and be you. What’s the worst that could happen? Someone doesn’t like it? That’s one person out of more than seven billion people in this world. There will be people who are part of your tribe, and who love and resonate with what you have to share.
On your journey of self-discovery, appreciate the support you have and also try to do things on your own so you can see how comfortable you are with trying new things, and so you’re not only relying on that protective blanket. Just put yourself out there, be vulnerable and try something new.
When you’re Young, Getting Started in Business can be Challenging
It was quite different for a school to have a student who was doing all the crazy things I was doing. I had accolades and qualifications from the time I was 14 years old.
It wasn’t an ego thing. I wasn’t going to school and saying I was important. But it was an interesting environment for me and my family to navigate, because we’re all very share-friendly people. We love to share any knowledge we have, to help people and really pour into them. It would be amazing if schools and education were more open to different types of learning and embracing people who want to make positive change.
A community and a team can be so important when embarking on your journey. If you’re the only one who embraces your vision, and you’re trying to do 101 things alone, that can be very daunting and difficult to maintain. You won’t be able to give 100%. I would recommend finding friends who share the same vision as you or creating a team with members who have similar visions. Sometimes it’s just about talking to people in your network and making connections with those who have similar aspirations.
We need to redefine what education looks like. My siblings and I were very different—not your everyday kids. We were exposed to different things and our potential was tapped into a bit differently, and we want all young people to have access to the same resources and opportunities that we did.
More Opportunities for Young People, with Brand Builders Club
Can you imagine if every young person had the opportunity to learn about entrepreneurship like Lashai did? Maybe we wouldn’t have to wait so long for the big solutions we need the most. Maybe young adults wouldn’t feel unnecessarily lost, or like they’re navigating without direction. And maybe someone you, or someone you know, could find that someone or something that open new worlds and turns on the lightbulb.
Those types of things happen in the Brand Builders Club, every day and for people of every age and interest. Whether your brand is just the bud of an idea or you’ve been working to grow it for years, you will be welcomed by our supportive thought leader members…all of whom are ready to give advice, take advice and grow with you.
Would you join if you could do it without obligation? If you could purchase one month for a miniscule fee and then cancel before the second month? You can do exactly that by going to https://lite.brandbuilders.club/member and signing up. You’ll meet professionals like Lashai, have the opportunity to put your business in the hot seat during a Thinkubator, make a Brand Builders TV episode of your own and too much more to list.
This has been another series brought to you by Brand Builders Club and Brand Builders TV. We are presenting deep-dive topics, tools and resources from global thought leaders. We hope you have enjoyed learning about strategies you can use to move forward with ease and flow in every area of life and business.
In the first of this three-part series, Getting Started in Business Part 1 with Lashai Ben Salmi, this brilliant young entrepreneur spoke to us about how she balanced school with work, friends with her uncommon aspirations, divergent interests…all by defining her Why and staying true to her passions.
One of the springboards for Lashai’s success has been YouTube. She has learnt draw income directly from the platform, in addition to using it to promote her other streams of income.
She is sharing some of her tips for getting started on YouTube (and in business) in this instalment, taken directly from the content in the Brand Builders TV episode Getting Started in Business with Lashai Ben Salmi.
Watch the entire episode here, or scroll down a bit farther to continue reading Lashai’s own words.
Get to Know Lashai Ben Salmi
UK public speaker, entrepreneur, author, online content creator and publisher Lashai Ben Salmi got her start in business at the young age of 9. She is the originator of THE K-WAY, where she shares her passion for Korean language, music and culture to entertain, inform and build community.
YouTube has been an integral part of Lashai’s success. Let’s learn about how she leveraged the power of this massive social media network to build her online presence and her business, in her own words.
Getting Started in Business, with the Help of YouTube
It can be easy to underestimate the power of social media, especially for young people. But for income generation, as part of an online presence, there’s nothing like it.
There are platforms for young people, like YouTube, where you can earn money if you have more than a thousand subscribers and a certain number of viewing hours…which is really simple to do if you put your mind to it and you’re passionate about the content you’re creating. Also, on TikTok, there’s something called the TikTok Creator Fund. If you reach a particular number of followers and engagement, you can be paid for your videos.
Those are some easy starting points I like to share with young people, especially, because they might not know how to monetize the content they’re creating. I delve into this a lot more in a training I do called YouSmart. Social media can be a big part of generating income, even before generating leads and getting clients.
What triggered me to get started on YouTube was another occurrence in life where I decided to be fearless and put myself out there. I have a super-supportive family. My mum’s always been there for me, ready to support me on my journey. She has been by my side in everything I’ve done up until now and still is. I used to do everything with her. But I wanted to try something new and see if I could do it myself. So I ordered a camera and some lights and decided to get started.
My Mum, Sabrina
I watched a tonne of YouTube videos and settled on what sort of videos I wanted to create. My friends were getting into Korean pop music at the time and I thought that would be an interesting concept to work with. I was passionate about media, but my courses in school weren’t delving into all its different areas. So I thought, I’m going to take things into my own hands and I’m going to start my own YouTube channel.
I was a bit scared about how it would go, but I started creating content, just for my friends initially. I made videos to improve my skills and share with them.
I realised there were billions of people on YouTube. They started to watch my videos, and in my first year on YouTube I got about ten thousand subscribers. I just kept creating content. It was a process of being fearless. I now have more than 5.5 million views.
Lashai Ben Salmi’s YouTube Tips for Getting Started in Business
I have some tips for getting started on YouTube, which are part of my course called YouSmart.
Forbes has recorded that there are more than two billion people using YouTube every month. So understand the potential reach you could have there. That’s not to say you’ll create a YouTube channel and have millions of subscribers by tomorrow. That could happen (some people get viral content overnight), though.
Repurpose YouTube Content
A big part of YouTube success is recognising that your YouTube content can be repurposed into other things (articles, books, blog posts, etc.).
Integrate YouTube Videos into your Website
You can integrate YouTube videos into your website. When someone opens your website, and sees a video that’s directly linked to YouTube, it will convert to a YouTube view.
Stick to an Ideal YouTube Video Length
YouTube’s algorithm changes all the time, so it’s important to stay up-to-date with that. But, in general, YouTube likes videos that are between 10 and 20 minutes in length. 15 minutes is the sweet spot.
The longer your video is, the more ads they can place in it. If I post a 5-minute video, there might be 1 or 2 ads. If they add any more to a video that short, they might have people drop off…and they want to keep viewers on there as long as possible.
In a video that’s 10 to 15 minutes long, YouTube might have the opportunity to place 3 or 4 ads—which will make them happy, because that’s how they make their money and that’s how you make money directly from the platform as a creator.
Use YouTube to Expand your Audience
YouTube opens you to various audiences. More than half of my subscribers aren’t even from the UK. I have a huge audience, some from Germany, some from America, some from South Korea. It can really expose you to the world.
Follow Trends, but be YOU on YouTube
Look into people who create the type of content you’d like to try. It’s always good to see what’s working. On YouTube it’s important to find middle ground…to publish content that’s on-trend but that’s also authentically you.
Go Viral in Your Niche on YouTube
The types of videos that tend to go viral on YouTube (like pranks, for instance) might not be in alignment with your brand. But each niche has its own type of viral content.
In the fashion community, it might be hauls or sponsored videos where brands send people clothes. In the engineering network, it might be breaking open a computer and putting it back together. So it’s about seeing what’s popular for your audience.
There is pop content, which is popular, in general, globally. You can see that on YouTube’s trending page. But don’t try to endear yourself to that; instead, see what’s trending within your niche, whether that’s fashion (hauls, try-on videos), education (revision videos) or music (remake videos). Take the time to look into what your audience likes and is doing.
Engage to Build a YouTube Community
As you grow your audience, engage with them. I talk to my subscribers all the time. I don’t think of myself as a creator who’s an important person, apart from them. I see us as a community.
It’s a really amazing way to make new friends, just from having a YouTube account and connecting with other YouTubers and content creators in the UK.
It’s also a great way to create a community that sticks up for you. There have been times when I didn’t know something was happening and they told me that they saw my content or alerted me that something had occurred. You can create a really amazing, tight-knit community just from building a YouTube following.
YouTube, Community, Online Presence and More
I hope you have enjoyed Lashai’s tips for getting started on YouTube and in business. She really has leveraged the power of this social media giant to build an audience for all of her pursuits.
As you may know, thi s was Part 2 of a 3-part series. In the final installment, Getting Started in Business Part 3 with Lashai Ben Salmi, she will be sharing some inspirational words to take with you as you start you own business. Please join us there. It would be a shame to have come this far and not hear the end of Lashai’s story.
If you have enjoyed the Brand Builders TV episodes, there’s more where that came from. There are tonnes of episodes on the Brand Builders TV YouTube channel and articles on the Brand Builders Club blog.
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In today’s article, which is Part 1 of a three-part series, Lashai Ben Salmi will be talking to us about getting started in business. She’ll tell us how she went from start-up to successful global business at just 15 years of age. She will share the power and importance of starting with your Why, and how you can begin to share your uniqueness with the world by building an online presence.
The content contained here has been taken from the full Brand Builders TV episode, Getting Started in Business with Lashai Ben Salmi. You may wish to view the entire episode, below. Or, you may want to read this article, in Lashai’s own words, and then move onto Part 2 and Part 3.
It’s time to learn it, model and get shit done. Let’s go!
Meet Lashai Ben Salmi
Lashai Ben Salmi is a UK entrepreneur, public speaker, author and online content creator who is also the founder and creative director of THE K-WAY, where she publishes creative, interactive and engaging content for fans around the world. She aims to both entertain and inform, and uses her passion for Korean music, culture and language to bring people together.
Let’s learn more about how Lashai got her start, at a very young age, in her own words…
Today, we’re going to be talking about the power and importance of starting with your Why and how you can use your online presence to empower yourself to achieve anything you desire in life.
My name is Lashai Ben Salmi. I am 20 years old and a multi-award-winning speaker, coach, mentor, author, YouTuber and publisher.
I got started on my journey when I was about 9 by going to business and personal development events with my mother. I was so inspired when I heard all these people sharing their stories about how they had overcome adversity—and even turned their adversity into empowerment.
I really wanted to create something similar, with events, public speaking opportunities, books and resources for young people. At the age of 11, I wrote and published my very first book, called Kids That Dream Big. I wrote that book to share my journey, because I went through a really horrid bullying experience in primary school, which left me without confidence, not knowing how to communicate…just being really scared in the world. And then going to those events and seeing all those inspirational older people unapologetically being themselves, sharing what they had gone through and going forward to share something nice, making it a teaching experience for others…made me feel so inspired. Ever since, I have been wanting to do the same (and more) for others, especially young people.
Starting with your Why and having a reason for doing what you do, or having a reason to wake up in the morning, is so important. Sometimes we have to “adult” and do the right thing, or we have to complete tasks we don’t enjoy—things that don’t resonate with our purpose and who we are on the inside.
When I work with my younger clients, I love to talk to them about their Why. What are their goals in life? Do they want to have a huge impact and speak in front of millions every day? Or is their absolute dream to just be financially free and maybe help other people? Discovering and understanding your Why is super important. It can allow you to propel and achieve things that you never pictured or dreamed of.
Because I got started at such a young age, I went through a number of stages where I had to reinvent myself. I was still in school. There was the personal development Shai; the one who loved public speaking and positively impacting people’s lives, helping them to transform, enact immense change and propel forward in life. And then there was the school Shai, who needed to be like the other kids.
My school didn’t support what I was doing in my free time. Having to find a middle ground was quite challenging, but what was really important to me was understanding my Why and that I needed to be unapologetically myself, because when you’re stuck in a place where you can’t fully be yourself, it can really hold you back. Understanding your Why will give you the confidence and perseverance to be your authentic self.
Another element that really helped me along my journey was getting onto social media. One of my favourite platforms, where I have grown the most, is YouTube. I have a YouTube channel called THE K-WAY. It’s quite different from the other things I do, but I believe when you’re authentically being yourself you can be multi-faceted, have multiple interests and multiple things you like. That can allow you to have reach in different ways. We might have things we like to do during the week that don’t seem like work to us, but that are completely different from what we like to do on the weekends. That’s another thing I like to share and teach to young people: the power and importance of being multi-faceted. You can be one thing and also be another, and combine all those things.
If you don’t know why you’re doing something, or what motivates you to do what you do, or what motivates you to achieve a certain thing…you might be just aimlessly walking or aimlessly building someone else’s dream.
Without a Why, you might not be who you can be, and you might not reach your full potential. Stepping out of the norm can be one of the most difficult things because going against the grain can be such a daunting and scary experience.
As humans, we love to fit in and be together. We don’t want to step too far outside the box, and we want to be accepted. Being outcast or neglected is a natural human fear.
Going against the norm is a journey of self-discovery. So take some time to understand who you are and the power you hold. I believe that the wealthiest place in the world is the graveyard. There you’ll find books that weren’t written, chances that weren’t taken, stories that weren’t told, and tricks and tips that weren’t shared.
I challenge you to show your uniqueness to the world, because once you’re gone, so is your story…unless you share it with the world and let someone have the experience of understanding you. Maybe they’ll be able to grow. It can be scary, but as long as your Why is powerful enough, the How, the When, the Where and the With Whom become easy and seamless. You will naturally attract your tribe once you step out of your comfort zone and just be you. It’s boring to be someone else who already exists.
The journey of self-discovery and starting from within is powerful and important, and may be the most difficult part of fulfilling your true potential. As humans, we typically want to fit in and be accepted, be part of the group or the herd. But we’re not all built the same way. We all have a story, and when you’re brave enough to share your story with someone, that will allow them to enact immense change.
I’ve had times when I was so nervous to speak onstage and share my message that I was close to not even doing it. But then I’ve come off stage and been told that I changed someone’s life, or that I inspired someone to take a first step or speak about something near and dear to their heart—something they haven’t spoken to anyone about. If I can have that kind of impact, as a kid with a dream, imagine all the amazing things you can do.
How about Lashai? She is wise beyond her years, for sure.
Before you think about financing, branding, strategy…it’s crucial that you know your Why and follow your passion. Then, all of the other facets will fall into place. The courage to step out of your comfort zone will be rewarded with the support of people who have similar aspirations, and who want you to succeed.
In the next instalment, Getting Started in Business Part 2 with Lashai Ben Salmi, Lashai will be sharing some of her top YouTube tips and tell you how she started to monetise her presence there.
Have you enjoyed the wisdom shared here? Do you want to know about future Brand Builders TV episodes? And maybe even participate live? Then be sure to Like and Follow the Brand Builders TV Facebook page for notifications about future shows. And if you’d like to network and build your brand alongside professionals like Lashai, join the Brand Builders Club today! A Lite Membership comes with absolutely NO obligation. You can jump in, join a Thinkubator, put your business in the hot seat, gather as much information as you can…and cancel at any time. The only risk comes with not joining as soon as possible!