We have already completed Parts 1 and 2 of this breath-taking series with Mark Stephen Pooler. If you missed them, please go back and quickly read through Up From Zero Visibility with Mark Stephen Pooler and Up To Hero Credibility with Mark Stephen Pooler. I promise that you will not be disappointed, and also that you’ll come back to this, Part 3, with a real motivation to improve your life and your business.
So without delay, let’s get to know a little bit more about Mark and then get straight into the conclusion of this three-part series
Meet Mark Stephen Pooler
Mark Stephen Pooler, The Global Profile Builder, has made a successful career of supporting his high-profile, high-value clients as they go from Zero Visibility to Hero Credibility.
When Mark Stephen Pooler agreed to deep-dive into his life story in the episode of Brand Builders TV from where these words originated, we could not have been happier. It’s chock-full of valuable tips, tricks and resources he’s been generous enough to share—every one of which you can use to enhance your business and your life.
Choose to devour the entire episode of From Zero Visibility to Hero Credibility with Mark Stephen Pooler, below. Or choose to read Part 3, in Mark’s own words, farther down.
From Zero to Hero, in Mark’s Own Words
By the age of 30, I had slowly started to rebuild my life. I had had enough of working for other people, making them lots of money and not making lots of money for myself. I gave up a paid job, while having a mortgage, to become my own boss. I set up as a freelance hair stylist. That was the start of my entrepreneurship journey.
I then joined a network marketing company, which was amazing. It opened up the world of social media, entrepreneurship and building a network.
Fast forward a little bit. I was watching the speakers at the network marketing events sharing their stories. And I thought, that is what I want to do. I want to share my story to help and inspire others.
So that’s what I did. I left network marketing and jumped in the deep end to become a speaker. I built a successful coaching community, and had many one-to-one public speaking coaching clients. I published two books. One of my books, Step Into Your Brilliance, became a number-one best-seller in the USA, UK and Canada.
Then I was interviewed on a radio show in the USA and they asked me if I would like to become a co-host of the show. Obviously, I said, “Yes, please!” That led me to where I am today. I am a fun-loving and focussed PR expert supporting high-profile, high-value individuals to be seen, heard and get noticed with worldwide digital media to become global superstars.
It hasn’t been an easy journey. It’s taken me longer than I had originally planned. My journey from social media entrepreneurship has taken five years—that’s five years of consistently taking action, while not always getting the results I wanted, and getting a lot of rejection. But I just carried on, and carried on and carried on.
In January 2020, I finally retired from my hairdressing business. I had lost passion for it. I had wanted to quit four or five years ago, but I had to persevere, taking action, failing…but I finally said, “I’m retired from my freelance hairdressing business.”
I have built a full-time business where I can work from anywhere in the world, earning a full-time income. I am pretty proud of that, especially considering the past that I’ve been through…from being just a mobile hairdresser (which is an amazing career, if that’s what you want to do, but it wasn’t my passion).
I had enough belief in myself to take action. Today, I am the founder and editor-in-chief of mspnewsglobal.com, where I publish features for all my amazing clients. I also publish global press releases all over the world for all my clients through MSP News Global.
I am also the founder of TMSP Agency, a premium media and PR firm.
I want to impress upon you that no matter where you are, even if it’s going to take you two to five years, stay focussed on your goals, keep those belief systems, make great choices…and with repetition, anything is possible. Five years ago, I was not doing any of the things I’m doing today, and I have built a global, international business with which I am earning a full-time income. Anything can be achieved.
I work with celebrities, some of the biggest names in personal development, six- and seven-figure earners, entrepreneurs who are struggling to gain exposure, real estate investors, best-selling authors…and I would not have believed any of this was possible five years ago. Again, anything can be achieved.
Mark Says, “Media and PR Move you from Zero Visibility to Hero Credibility”
Now I want to talk to you about media and PR, which I’m here to help and support you with. If you have a great product and a great service, and you want to earn more money, you’ll need to get more of your target market’s eyes on that product and service. This is what will help you to grow, scale and make progress in your entrepreneurial journey.
Another thing you’ll need in order to gain exposure is trust and credibility. You need to be the go-to, or the authority, in your niche. You’ll need to stand out from the crowd. Your brand needs to be on point. You’ll need a great website.
I’m not saying you have to spend fortunes. I bootstrapped my business in the beginning, too. But you will need to have a great social media presence, a great website…as well as a product and service.
When you are your own boss—your own entrepreneur—selling is so important. I wasn’t great at selling; I used to hate it. But now, I love sales. I love enrolment. It’s my journey to share how I can help and serve others.
I strongly advise that you get good at sales so you can make progress in your journey.
Reach out to your favourite shows and Google media outlets. Get in touch with me at www.contactmark.me and I will share my list with you. Networking to build relationships with media people is so important…before you approach them to feature you anywhere. Go in with the mindset of how you can serve them. How can you benefit their audience? What do you have to offer that will assist them? What will give their audience value? Never just think, I need to send a press release to this person, which is all about me, with the belief that they will just be interested in your story.
Once you are good at selling, you’ve got some basic social media skills, you’ve got your social media sorted, you’ve done some work on your branding, you’ve got a great website, you’ve got products and services ready for the world, you have your short and long bio prepared, you’ve got your professional image…now it’s time to build your business through media and PR.
Some advantages of media and PR include that it builds exposure, credibility and authority; it helps to attract clients. You will dominate Google.
If you’re looking for speaking opportunities, event organisers will be searching you on Google, so be sure that you’ve had interviews, magazine articles, you’ve been featured in press and you’ve been on podcasts. Your digital media presence, social media presence and media coverage are so important to being searchable on Google, because people will research you before doing business with you. Media will build trust.
Brand association is really important. When you’re connected to brands like Fox, NBC, ABC, CBS, Forbes, Business Insider and Yahoo Finance, it puts you on a higher level. It makes you stand out from the crowd, builds trust and gives you instant credibility. Brand association is so important.
How can you associate with brands? How can you collaborate with other entrepreneurs to lift your own credibility and authority? How can you take full advantage of any media coverage you get? For months of marketing on your social media pages?
These are marketing tools that will act and speak to your target market without you having to do anything. Once you have those interviews and articles, they are marketing tools for your target market. You will dominate Google and build trust.
There are just so many advantages to brand association. Being able to include logos from companies like Fox, NBC, ABC and Yahoo Finance on your website, for instance, builds instant credibility. I can help you with that. If that’s something you’re interested in, go to www.contactmark.me and schedule a free get-together with me.
Also, we can’t forget about celebrity endorsements. If you have a product or service that would be great for a celebrity, and you can collaborate and create images with that person, you will instantly boost your own celebrity status and credibility.
I feel there’s a lot of value for you to go away with today. Whether it’s belief systems, choices, personal development or business you need support with, I feel I’ve shared some great wisdom with you. If you do take action, you will go out and get the results you’re looking for in your business.
If you would like to schedule a free consultation with me, with absolutely no pressure, we can have a coffee over Zoom and talk about your media and PR needs. Maybe you need help with your branding, maybe you just need some guidance on how to scale up a little bit using media, PR, branding…just schedule a free consultation at www.contactmark.me. I would love to have a conversation with you.
I come from a past of bullying, severe drug addiction, collapsing and dying from drug abuse. Who would have thought I could transform my life? But let me tell you that if I can do it, anybody can do it. It just takes having belief in yourself, and taking small, consistent steps every single day. With repetition, you can create any reality you wish.
Zero Visibility to Hero Credibility with Mark and Brand Builders TV
This three-part series is a product of a Brand Builders TV episode. This system allows us to bring you exceptional professionals, in their own voices.
If you have enjoyed the show, or the three-part article series, please take action right now. Get involved. Join Brand Builders Club Lite with no obligation. Register for a Thinkubator so you can discuss your business with others who are ready and willing to help.
We can’t talk enough about your success, and how you can be the ripple you want to see in the world. Let’s connect! Let’s get started! Let’s get shit done!
In Part 1 with Mark Stephen Pooler (Up From Zero Visibility with Mark Stephen Pooler), you learnt about his struggles in primary school. Mark was bullied, called names, kicked…and it’s time to hear about where his life’s journey led him from there. It’s time to learn more about how he used his publicity strategy to rise to hero credibility (and how he can help you do the same).
Meet Mark Stephen Pooler
Mark Stephen Pooler, The Global Profile Builder, supports high-value, high-profile individuals in their journeys from Zero Visibility to Hero Credibility.
When Mark Stephen Pooler agreed to film the episode of Brand Builders TV from where these words were taken, we were beyond thrilled. He is deep-diving into hot topics and he’s generously sharing his story, resources, tips and tools so you may move forward with ease and flow in all areas of your business and your life.
You may wish to watch the entire episode of From Zero Visibility to Hero Credibility with Mark Stephen Pooler, below. Or, you may wish to scroll down a bit to read Part 2 of this riveting series, all about creating a publicity strategy. Just getting started? Then you must go back to Part 1, Up From Zero Visibility with Mark Stephen Pooler, and then come back here.
So without delay, here’s Part 2.
A Publicity Strategy that Started with Rock Bottom, in Mark’s Own Words
The next part of my journey? I left school with really bad GCSE results. At the age of 15, I left school. That was when my drug-taking started. I started with soft drugs, like speed and weed. But I started partying heavily, clubbing, numbing away years of pain of not knowing who I was and having no direction for my future. Making people laugh and playing up helped to take the emphasis off my own insecurities and low self-esteem.
I did have a job straight after school. I started working for one of the biggest-name hair salons in the UK at the time, a celebrity hair stylist. The owner appeared on television, on GMTV. It was great. It did build my confidence. It taught me customer-service skills, how to deal with the public, how to grow my self-esteem.
But my partying got out of control. I had an addictive personality.
By the age of 21, I had hit rock bottom. I was living the bad life, and I was going nowhere. I was addicted to crack cocaine and heroin.
I went out on a party night with friends and tried a new clubbing drug. I was having the time of my life one minute, and the next minute I woke up in the hospital. I collapsed and died. There were bruises up and down my arm, where adrenaline had been pumped into me to bring me back to life. My chest had been shaven, where shock pads had been used on me.
You would think that collapsing, cardiac arrest and dying would be enough to make me see the light and change my ways, wouldn’t you? That should have been a wake-up call. But no. My life was out of control. I didn’t know who I was. I was living a crazy life, with no direction for my future. I went straight out from the hospital, with the sticky pads still on my chest, back to partying, clubbing and taking ecstasy on the same day I had collapsed and died.
I am so lucky to be alive and I’m so blessed that now I can help others say that it doesn’t matter what past you come from, you can create any future reality you want to. If you would have told me back then that I would be achieving what I’m achieving now, and that I’d be surrounded by the people I’m with, I would not have believed you.
A few days after I’d collapsed, I was in my bedroom in my mum’s house taking crack cocaine. My mum came in my bedroom and found me doing this. She grabbed the crack pipe, dumped its contents down the drain, and did one of the best things she could have ever done for me. She chucked me out of the family home.
At the time, I hated her for it. But my mum is a strong woman, and I have a lot of respect for her.
I moved away from the people who were dragging me down. It really is true that you are like the people you’re surrounded by. People will either lift you up or they will drag you down. Have a look at your circle and ask yourself, “Would I swap places with those people?” If the answer is NO, you need to change your circle.
I slowly started to rebuild my life from the age of 21. I read my first Law of Attraction book…well before The Secret came out. This is part of the reason why where I am today is so amazing. I was such a Law of Attraction fan at age 21, and one of the first people to grab a copy of The Secret movie. Who would have believed, fast forward 15 years or so, that I would be working with the original cast members of The Secret? That is how you can create your own reality.
I slowly started to rebuild my life, carried on working in hair salons. I wasn’t perfect. I still went out partying, still took softer drugs. But I quit heroin and crack cocaine without medical assistance. I didn’t see a doctor. I went cold turkey; went through the hot and cold shivers, went through the pain—and I did it by using the power of my mind.
I want to share some tips and wisdom about how to move forward and start making progress in your journey.
Have a Belief System
You must have a positive, empowering belief system. Everything starts in the mind. If you have a look around the room you’re in now, know that everything was created twice, because it was first created in the mind.
That is the power of thought. When you’re a drug addict, or have low self-esteem and low self-confidence, it’s really hard to have positive, empowering belief systems. Personal development and making progress are parts of an ongoing journey. I still work on all of these things now. But you have to take that first step.
Make Better Choices
When you work on positive, empowering belief systems, that leads to making better, wiser choices that will lead you into a better, newer reality over time.
Nothing happens without repeating, repeating, repeating. That is how the subconscious minds works and it’s how you can program your mind to move into a better reality. I find things like NLP and self-hypnosis audios work really well for programming the subconscious mind and getting better results.
Hero Credibility: A Four-Step Process
My four-step process for attaining Hero Credibility includes Gratitude, Visualisation, Meditation and Action.
It doesn’t matter what problems you’re going through, there is always something to be grateful for. You have a shirt on your back, you’re breathing fresh air, you can look up at the stars, the moon, the sun, this amazing universe we live in. You can drink fresh water. You can eat food. You may have a car, a phone, you may have great family around you.
There is always something to be grateful of. When you focus on gratitude every single day, more and more things will come into your life to be grateful for.
Visualisation is so important. I do it just before going to bed. You have to visualise the future that you want to attract. You don’t have to spend too much time there…just 5 or 10 minutes visualising your new reality.
If you can picture an Olympic gold medallist, you can be sure they have visualised themself winning the race before race day. In their mind, they have already won that race.
But don’t spend too much time there because everything happens in the present moment.
Meditation is so, so important. It’s medically and scientifically proven to improve brain function. You think better with a minimum of 5 minutes of meditation per day.
I do 30 minutes of meditation every morning while listening to an audio. This is what keeps me active. It keeps me thinking clearly and making better choices.
For anything in your life to change, you have to take massive action. As soon as you get an inspired thought, take action on it.
Also, a little bit of exercise daily…even if it’s just a 10- or 15-minute walk…will keep you feeling happy. Don’t forget to drink fresh, clean water. And just watching what you eat is important. Make sure you eat plenty of greens and put the right things in your body.
Good Things Happen when you Have a Publicity Strategy
As a young adult, Mark Stephen Pooler hit rock bottom. But from there, he pulled himself up with a publicity strategy and rose to hero credibility…and so can you!
Mark’s story doesn’t end here. Follow along on his journey to hero credibility in Part 3, From Zero Visibility to Hero Credibility with Mark Stephen Pooler.
Has your interest in publicity strategy, the Brand Builders Club and Brand Builders TV been piqued? Would you like to spend time collaborating with Mark and other professionals like him? Then please, sign up to participate in an upcoming Thinkubator. And don’t forget to subscribe to the Brand Builders TV YouTube channel, and Like and Follow the Brand Builders TV Facebook page so you’ll never miss a live episode.
Today’s article comes to us from Mark Stephen Pooler, visibility strategy and public relations expert and founder of TMSP Agency and MSP News Global. In it, he’s sharing how be beat the odds, going from dead drug addict—yes, literally dead—to founder and editor-in-chief of his own global PR firm. Since starting out in the world of PR, Mark has gone on to host his own radio show and specialises in getting his clients featured on expert-positioned radio interviews, plus online press in major media outlets and publications, including Fox, NBC, ABC, CBS and many more.
How does he build that level of visibility strategy? You’re about to find out.
Learn it, model it and get shit done. Let’s go!
Meet Mark Stephen Pooler
Known as The Global Profile Builder, Mark Stephen Pooler offers support to high-value, high-profile individuals who wish to go from Zero Visibility to Hero Credibility.
We were beyond thrilled when Mark Stephen Pooler agreed to film the episode of Brand Builders TV from which this article has been taken. Like our other guests, he is sharing deep-dive topics, tools and resources brought to you by global thought leaders from within the Brand Builders Club. The goal? To give you strategies you can use to move forward with ease and flow in every area of your business and life.
So without further ado…
Mark Stephen Pooler’s Story, Starting with Zero Visibility
Early in his life, Mark felt as though he was invisible…or maybe he wished he had been invisible. A victim of bullying, a drug addict and more, he has applied his life’s struggles to the wisdom he shares with others.
You may view the entire Brand Builders TV episode, From Zero Visibility to Hero Credibility with Mark Stephen Pooler, below. Or, if you prefer to read Mark’s words, you may do so a bit farther down. Then move on to learn more about visibility strategy in Up to Hero Credibility with Mark Stephen Pooler (Part 2) and From Zero Visibility to Hero Credibility with Mark Stephen Pooler (Part 3).
A Visibility Strategy, in Mark Stephen Pooler’s Own Words
Hello everyone, and welcome to Brand Builders TV. I’m Mark Stephen Pooler and today we’re covering how to go from zero visibility to hero credibility. How to transform your life, and how I transformed my life and built a global media and PR firm.
I have lots to cover today and I’m really looking forward to sharing my story, along with tips, wisdom and skills you can use in your business right now.
I can show you what rock bottom is. Rock bottom is being on your hands and knees, picking up fluff from the carpet, thinking it’s a crack cocaine rock you’ve dropped. That’s rock bottom—an old reality.
I was always the guy at primary school who got bullied about the way I looked and about my sexuality, before I knew it myself. Big Chin, Big Ears, Gay, Poof…you name it, I was called it.
That was really hard in primary school; it led to me having low self-esteem and low self-confidence. I purposely went to a secondary school that no one I knew was going to. It was great at first. I didn’t get bullied. But that didn’t last long. The bullying was a lot worse. I remember when one of the hard lads of class kicked me in the back and I had to run the three miles home.
I have suffered with stress, anxiety and depression. As you can imagine, when I left secondary school, I had really bad GCSE results. And I have to joke…if you add all of my GCSC results together, they would spell the word FUDGE. That’s no exaggeration.
It was definitely challenging, but that’s one of my tips today: Persistence. You keep going no matter what; even when things go wrong.
I left school with a really bad education.
What were some of your challenges in your younger years? Challenges really can make you stronger if you direct your thoughts in the right way. They can make you a stronger and better person. Think about the challenges and obstacles that have led to you becoming the person you are today.
My first tip has to be never let anyone tell you what your value is, or what you are worth. Know your values. I stand for honesty, trust, loyalty and love. And I stand by those values every single day.
If you ever enter into a partnership, joint venture, collaboration…make sure your values resonate with each other before you do business or friendship—or any kind of relationship.
When you are going into a business relationship or any kind of joint venture with anyone, use your values to create questions, to see if you should be working with that person. For instance, if I were going into business with someone, some of the questions I could ask are:
Is that person coming from a place of love? Are they loving toward others?
Is this person trusting? Are they building trusting relationships?
Is this person honest? Do they come from an honest place?
As you can see, using your values to make decisions will create a recipe for success. So create questions around your values. Know what you stand for, and when you enter into agreements and relationships with people, it will be a better and easier process because you’ll resonate. It will also get rid of a lot of people whom you shouldn’t be having relationships or business partnerships with.
I allowed those kids to label me and now I am on a mission to make sure people choose the label they want to have; to be the brand they want to see in the world and stand by that.
Sammy Blindell is an inspiration to so many. She’s a true example of how to use values in a good way and she stands by her values. I really admire her.
My next tip is about collaboration. I have built my business on collaboration—collaborating with others.
You cannot build success on your own. Make sure you collaborate with the right kind of people, because it makes the journey so much better. Join a community group, like Brand Builders Club (an amazing community to grow, learn, scale your business and to build relationships and partnerships), to make sure you have some sort of support system around you. This has helped me go from zero visibility to hero credibility.
Mark’s Visibility Strategy: Just the Beginning
As an adolescent in primary school, Mark Stephen Pooler felt like he had zero visibility, but as you’ll see in Part 2 (Up to Hero Credibility with Mark Stephen Pooler), that was just the beginning of his struggle as he built a visibility strategy. Join me there, to see what happened next to form the foundation of Mark’s wisdom in life and business.
Has your interest in the Brand Builders Club and Brand Builders TV been piqued? Would you like to spend time collaborating with Mark and other professionals like him? Then please, learn more about the club at lite.brandbuilders.club/member, subscribe to the Brand Builders TV YouTube channel and Like/Follow the Brand Builders TV Facebook page to get notifications about upcoming live episodes.
So let’s keep building that visibility strategy! Hop on over to the Part 2, and I’ll see you in our brand building places soon!